Cohley provides content generation tools and performance analytics in one platform. Its software platform functions like a marketplace where clients post Campaigns that are presented to content creators and/or photographers who fit with their content goals. From there, creators apply to brands’ campaigns with a full understanding of timeline, required deliverables, content guidelines and compensation. The brand then uses Cohley’s guided creator selection and they’re off and running, collecting thousands of rights-approved videos, photos and text reviews that are housed in their Content Libraries where they can easily activate those assets across digital channels. It aims to continue to help the world’s best brands generate the content that they need through vetted 3rd party creators, allowing those brands to generate high volumes of diverse, actionable content for a fraction of the cost. It was founded in 2016 and is headquartered in New York, New York.
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Cohley provides content generation tools and performance analytics in one platform.
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