GRIN is a marketing software that enables direct-to-consumer brands to collaborate and manage their relationships with influencers. It provides social platforms, e-commerce solutions, and communication tools. The software enables brands with the discovery and outreach to relationship management and campaigns, product seeding, discount codes and affiliate links, content and rights management, sales tracking, and deep analytics services. It also manages the logistics, record-keeping, analytics, and payment for influencer marketing. The Sacramento, California-based company was established by Brandon Brown, Brian Mechem, and Ryan Brown in 2014.
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