It's an Open Marketing Platform to connect all the tools together. Think about "The Zapier/IFTT of Marketing" or "Mulesoft for Marketers". With NextUser, all of your data & marketing silos are unified to deliver smarter targeting, relevant messages resulting in a better engagement and lifetime value. This unified marketing platform addresses: • Lack of user information required to truly personalize the customer experience. User data is silo’ed across disparate internal/external marketing systems. • No cross-channel system to deliver a relevant message through all communication channels. Data isn’t connected to channels to deliver comprehensive marketing messages across all user touch points. • A silo'ed organizational structure by department with technical resources too limited to segment and personalize on a large scale. We solve these challenges by offering the following: • Centralization of data - we collect users’ information from different communication channels and all relevant sources: internal database, CRM, Email, Social Media, etc. • Improved decision-making - the marketer can instantly build scenarios bearing in mind the continuity of the customer experience for both anonymous and identified users across all touch points. • Technology and marketing agility: easily integrate with your business’ existing marketing systems via connectors (API).
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