Sawtooth Software provides online survey software for general interviewing and conjoint analysis. The company is based in Orem, Utah.Choice-Based Conjoint mimics a shopping experience, asking respondents to choose among varying products described by features and price, leading to a model that explains what drives buyer choices.MaxDiff (best-worst scaling) not only reveals which features your customers care about the most, it quantifies their interest so you can make data-driven product decisions.Using conjoint analysis, you can see where your product will succeed within the marketplace, positioning your product vis-à-vis competitors to increase revenues, profits, or market share.MaxDiff (best-worst scaling) reveals which messages and advertisements resonate best with your customer bases.
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Sawtooth Software provides online survey software for general interviewing and conjoint analysis.