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🖥 Creating a community landing page
Community Building

🖥 Creating a community landing page

Tips to create a landing page for your community

Shalini Nair Tekwani
June 21, 2021

While your community can exist across multiple spaces and platforms, have a place that you can call home for your community. The community's landing page should capture everything about the community helping you grow your community by acquiring new users.

Anatomy of a great landing page for a community:

  • Clear articulation of who the community is for and what the community is about. Examples below:

    Indie Hackers: Helping each other start profitable online businesses and side projects
    Trailblazers: Meet, engage, learn Salesforce, and get inspired together
    ProductHunt: a place for product-loving enthusiasts to share and geek out about the latest mobile apps, websites, hardware projects, and tech creations.
  • Why should a member join the community? What can he/she expect?
  • Call-to-action that is easy to understand and act upon
  • What are the core values that define the community's identity
  • FAQs section and an easy way for members to reach out to someone (admins/moderators) for any questions
  • Showcase some of the best content from the community. These could be around outcomes or creations by the community
  • Recognize the champions of your community on the landing page

🛠 Resources:

Carrd, Mailchimp, Unbounce, ConvertKit, Unicorn Platform - great tools for creating landing pages

Harry's Marketing Examples - a step-by-step guide to writing landing pages

ABOUT THE AUTHOR
Shalini Nair Tekwani

Shalini leads all things growth at Threado. Prior to Threado, she was leading Zomato Bangalore's marketing team.

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