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🗺 Creating a Community Map to guide members
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🗺 Creating a Community Map to guide members

As interactions spread across tools and platforms, providing a community map will help members gain maximum value from the community.

Shalini Nair Tekwani
June 21, 2021

map (noun) - a diagrammatic representation of an area of land or sea showing physical features, cities, roads, etc.

Maps help people to get from point A to point B and understand the lay of the land. Communities today exist in virtual spaces but they are in many ways mini-societies that have a structure and way of functioning. Just like how maps help guide people to their destinations, communities can help their members by having a 'Getting started' guide or a 'Community Map' to guide members to get the best out of the community.

Here are a few things you could include in the Community Map to make it easier for your members:

  • Quick introduction about the community, who's it for, its purpose, and you
  • Highlight key people to reach out to from the community in need of help and how to contact them
  • Show your members where your community engages and what your members should look out for - Slack channels that they should care about, invite links on email, etc
  • Include a walkthrough of your community (screenshots or short Loom video tour)
  • Highlight rituals that your members should focus on e.g. weekly check-ins or paths your members should take depending on their stage (check out how Salesforce uses Trails )
  • Mention top 3 actions members should take to ensure they get involved with the least effort

🛠 Resources:

Notion - create a 'Getting Started' page to capture all details and maintain it as a guide members can go back to.

Loom - use Loom to create short walkthrough videos of your community.

ABOUT THE AUTHOR
Shalini Nair Tekwani

Shalini leads all things growth at Threado. Prior to Threado, she was leading Zomato Bangalore's marketing team.

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