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πŸ“ˆ Growth of online communities, Reddit Talk, Butter and more...

πŸ“ˆ Growth of online communities, Reddit Talk, Butter and more...

Our weekly newsletter updating you about everything community.

Pramod Rao
June 21, 2021

Hi there πŸ™

The second wave of COVID has been devastating these last few weeks.


The coming weeks are likely to get more difficult so please stay safe and take care of your family and friends.

Thank you, for being a subscriber of Threado Wire. We are currently at 306 subscribers strong and growing. We continue to drop in every week with our newsletter to update you about everything community!


πŸ—žοΈ What's trending?

Reddit launches voice channel - Reddit Talk

One of the biggest community players joins the race to build voice channels. Introducing Reddit Talk - stay anonymous but let your voice be heard!


Clubhouse closes Series C at $4B valuation

The new round of financing was led by Andrew Chen of Andreessen Horowitz, with participation from DST Global, Tiger Global and Elad Gil. This round means Clubhouse has tripled the valuation it attained in January when Andreessen Horowitz led its Series B funding round.


Sidechannel - The community of newsletter creators

Interesting community model that caught our eye - Sidechannel. It is a community formed by few top newsletter creators. Will be hosted as a shared Discord server. Pay for any of their newsletters, and you get to access the whole community.


Attackers Using Slack and Discord to Distribute Malware

A new blog by Cisco/Talos researchers, which outlines how, over the past year, and in particular as a result of the migration from work at the office to work from home during the pandemic, cyber-attackers are using collaboration platforms like Slack and Discord to distribute malware to unsuspecting victims.


Pandemic year was a catalyst for growing importance of online communities in India

COVID-19 has proven to be a catalyst for the growing importance of online communities in India with 92% respondents in a study saying they received some form of support through online community groups during the pandemic. Over 38.8% people in India said the online groups have become β€œsignificantly more important”, as compared to responses from the rest of the world (29.5%). Here's a study.


πŸ“š Learning Pit

Pointers on how Tanvi built Filter Coffee's audience

Filter Coffee's idea is to make news more insightful, digestible, and inspiring. Here's how they reached 10K subscribers:


AMA with the founder of Copy.AI

Checkout this AMA with Paul Yacoubian (founder of on building in public as their hit $1M ARR. Copy.AI is an AI based marketing tool that helps you generated automated content/copy within seconds. Read more about his journey here :


AMA with Karthik Puvvada - a product maker and community builder

KP shipped more than 10 no-code ideas including community-driven products like DoThingsThatDontScale, Cuppa, LetterDrop, No-Code Cheat Sheet and Build In Public. He's also a growth advisor for startups like Shoutout and Cafecito. In the process, he grew his Twitter from nearly 300 followers to 11.4K along with an email audience of 4000 subscribers.


9 growth tactics by expert marketers

Growth tactics is a community of 30000 marketers. Here's a thread on 9 tips they recommend the most.


AMA with Sairee Chahal (Founder, Sheroes) on β€œHow to build a community-first product.”

Sheroes is a women's community platform, offering support, resources, opportunities and interactions. It's a safe and trusted space, where members discuss health, careers, relationships and share their life stories, achievements and moments.


Community Business Models

What are your thoughts on monetizing community?


πŸ“š Loved reading these? Head over to our resource repository for 100+ curated reads β†’

πŸ› οΈ Featured Tool for community building


Butter - the coolest virtual events & community engagement tool

Butter Screenshot


Butter is an all-in-one platform built with all the tools you need to host interactive workshops, training sessions and live courses. With the seamless integrations and coolest reactions, this tool has managed to standout even with the competition from the bigger players. DO NOT miss on stopping and appreciating their awesome "waiting room".

πŸ‘© πŸ‘¨ Featured Community Builder

Meet Kevin Huynh : Co-Founder of People & Co and Co-Author of Get Together.

Kevin started People & Company with his co-founders in hopes of making community building less ambiguous. They have researched, coached, and collaborated with hundreds of different communities.

He also runs a personal newsletter Kiwimonk - Relatable words about creating, optimizing and being a person.

Website | Twitter | LinkedIn

πŸ“… Upcoming Community Events


πŸ’» 21st April, 7 PM IST : Uncovering the World of Platform/Backend PM (Nayana Chandrashekar, Skyscanner Sr PM).

πŸ’² 21st April, 11:30 PM IST : Getting Started With Usage-Based Pricing - Powered by RevOps.

πŸ”Š 27th April, 11 PM IST : The Big Debate - What Do Members Really Want From Your Community? with Richard Millington (Founder, FeverBee) and David Spinks (Cofounder, CMX).


🌳 1st May 9 AM IST - 12 PM IST (12 weeks workshop) : SaaSBOOMi Annual - Asia's largest SaaS conference.

πŸ”¦ Spotlight on a CBC (Cohort-Based-Course)

Product Psychology Mastery Course Introduction


Growth.Design helps product-led organizations in 179 countries create better experiences. The founders Dan Benoni & Louis-Xavier Lavallee create immersive experiences with case studies making it a fun few minutes for anyone looking at browsing product teardowns.

This course helps you use psychology to create better experiences. They teach you this in 4 modules.

Module 1 : Understanding user behaviour

Module 2 : Find the gaps and improve any experience

Module 3 : Create delightful moments

Module 4 : Communicate product decisions better.

Their next cohort launches soon! Don't miss out on this one!


That’s it for this week. If you liked our content, please do give us a shoutout and spread the word. πŸ’Œ 🀟


You can find us here on LinkedIn and Twitter.


Would love to hear your feedback and help you out with anything around Community Building. Feel free to write back. We read EVERY reply.



Team Threado


Pramod Rao

Pramod aka Prao is the Co-founder of Threado. He is an avid Chelsea supporter, loves to travel when free and spends time being a pet parent. Prior to Threado, he was an early core team member at Zomato leading user growth, content and community.

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