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In 2015, our CEO and co-founder, David Cancel, and fellow co-founder and CTO, Elias Torres, launched Drift and the Conversational Marketing category to help fix what was wrong with traditional B2B marketing and sales. They created an experience centered around buyers, and have since grown Drift into a global company with 500+ employees and 5,000+ customers. Drift’s Conversation Cloud lets businesses engage with buyers in a personalized way at every stage of their journey — from researching to chatting with sales to post-sales help. It's made up of three core solutions: Conversational Marketing, Conversational Sales, and Conversational Service, all powered by our underlying Conversational AI. Conversational Marketing connects marketers and website visitors in real-time conversations to surface the right content for visitors, answer their questions, or qualify and convert best-fit buyers through the funnel. Conversational Sales helps sellers close deals faster by giving them a unified place to get real-time buyer insights, collaborate with teammates, and jumpstart personalized conversations through chat, video, email, or phone. Conversational Service provides real-time personalized customer care and helps support agents focus on high-priority customers by deflecting low-level issues and empowering customers to answer their own questions.
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