Community OS

Engage lurkers

"Make it as easy/attractive as possible for others to engage (suggest topics, remove friction, celebrate people who engage, help solve their problems" - Erik Torenberg

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Classify your users into following buckets:

  • Power Users - these are the most engaged members in the community
  • Active - engage with content but may not necessarily be a contributor
  • Lurker - consume content but do not no engage in the community
  • Inactive - was active before or new member but hasn't taken any action yet

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For the Lurker or Inactive members, add value to them in alternate ways and make it easy for them to participate or get value out of the community:

  • Share most popular discussions and upcoming events from the community
  • Make it easy for them to access community knowledge base
  • Highlight benefits of being an active member and nudge them to take action
  • In all communication, please ask for feedback on how you can improve or add further value to members

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