Books

In Hacking Communities, Laís de Oliveira examines how we can renew our shared sense of belonging. Drawing on her own personal struggle with loneliness, as well as academic research and her professional experience in building communities with nonprofits, startups, and public organizations, she provides frameworks and methodologies to build stronger and more diverse communities. Hacking Communities aims to empower anyone to start and grow a community, making the case that everyone is a potential community builder.

Tribes will make you think—really think—about the opportunities to mobilize an audience that are already at your fingertips. It's not easy, but it's easier than you think.

The Startup Community Way is an explanatory guide for startup communities. Rooted in the theory of complex systems, this book establishes the systemic properties of entrepreneurial ecosystems and explains why their complex nature leads people to make predictable mistakes.

In this fascinating book, New Yorker business columnist James Surowiecki explores a deceptively simple idea: Large groups of people are smarter than an elite few, no matter how brilliant—better at solving problems, fostering innovation, coming to wise decisions, even predicting the future.

Interested in launching (or improving) an online community? The singular goal of this book is to ensure you get the most out of your community, This book brings the expertise gleaned from more than ten years of community platform development experience to guide you from the planning phase to the thriving phase.

How to Handle a Crowd is the perfect book for anyone looking to take their small community group to the next level, start a career in online moderation, or tackle their own business’s comments section.

"The best how-to manual anywhere for managers on delegating, training, and driving flawless execution.” —FORTUNE Since Turn the Ship Around! was published in 2013, hundreds of thousands of readers have been inspired by former Navy captain David Marquet’s true story. Many have applied his insights to their own organizations, creating workplaces where everyone takes responsibility for his or her actions, where followers grow to become leaders, and where happier teams drive dramatically better results.

In A Paradise Built in Hell, award-winning author Rebecca Solnit examines how disaster throws people into a temporary utopia of changed states of mind and social possibilities, as well as looking at the cost of the widespread myths and rarer real cases of social deterioration during crisis. This is a timely and important book from an acclaimed author whose work consistently locates unseen patterns and meanings in broad cultural histories.

Through Belong, the author Radha Agrawal offers every reader a blueprint to find their people and build and nurture community, because connectedness—as more and more studies show—is our key to happiness, fulfillment, and success.

What Peter Block provides in this inspiring new book is an exploration of the exact way community can emerge from fragmentation: How is community built? How does the transformation occur? What fundamental shifts are involved? He explores a way of thinking about our places that creates an opening for authentic communities to exist and details what each of us can do to make that happen.

The authors draw on the literature in psychology, economics, and other social sciences, as well as their own research, translating general findings into useful design claims

Perkins not only teaches readers how to build an engaging community strategy from the ground up, but she also provides them with the tactical community management activities they need to acquire and retain customers, create compelling content, and track their results along the way. Distinctive in its comprehensive, step-by-step approach to creating online communities that are fully consistent with a company’s existing brand voice.

Social Physics will change the way we think about how we learn and how our social groups work—and can be made to work better, at every level of society. Pentland leads readers to the edge of the most important revolution in the study of social behavior in a generation, an entirely new way to look at life itself.

This book is intended to be the “textbook” for those working - or starting - in developer marketing. It will teach you how to engage with developers to build a two-way relationship that is informative and empowering. The book is a timely guide to essential best practices in developer marketing, which is a nascent industry and quite unlike other areas of B2B marketing.

The Culting of Brands will be of enormous value to business leaders. It will teach marketers how to align themselves with a specific segment of the population, how to attract and keep new "members," how to establish a mythology about the company, and how to manage a workforce filled with true believers. The Culting of Brands will reveal the secrets of fierce customer identification and, most important, unbreakable loyalty.