Think of this as the fuel for your community. Activation is what helps take your community off the ground. Activation is the process of breaking through the atmosphere with effective engagement tactics and strategies until the it reaches the orbit - the realm of organic growth.
Contrary to how abvious the term itself makes it seem, the process of doing so is anything but. There’s no ‘one-size-fits-all’ approach to activating a community, but there are certain things you can do to encourage and improve participation.
Here are a few things you can try to include in your activation strategy:
The beginning is the heavy lifting. You have to scream and put yourself out there. Sometimes you hear your own echo because at times it feels like you’re screaming into the void. - Anamaria Dorgo (Threado Community Hour Ep 2)
Community culture encapsulates the everything that makes the community whole - goals, vision, celebrations, events, rewards, recognitions, beliefs, rituals, and presence. A culture is what separates a community from the rest of the crowd. It gives an identity to the community and the people who are involved in it.