A user’s activity represents their level of engagement with the community. There are many metrics that can determine the level of activity of a user. Some of these metrics can be defined as:
There can be varying levels of activity that helps categorize community members. Categorizing your community members lets you identify and understand them better. This understanding is eventually what can be leveraged to refine your strategy for growth.
Depending on level of activity, members can be categorized as:
According to the one percent rule, in a typical community, lurkers and followers make up for 99% of the crowd. Only 1% are the ones who are involved with keeping the community engaged and running.
A superfan (can also be called a creator) is someone who has reached a point where they can influence activity within the community. This person is now a content creator and is always active in the community - asking questions, brainstorming ideas, replying to posts, and reacting to them.