Advocacy is the activity of promoting or sharing your brand publicly and an advocate is someone who is involved in the act of doing so. Advocates are primarily responsible for all the word-of-mouth marketing or branding your company or product receives, and is also the most influential way to see organic growth in adoption.
Think of it this way - you’re more likely to use a product that was recommended to you by someone you know or follow as opposed to seeing an ad for it or seeing it online. Naturally, nurturing an advocate can do wonders for your brand. An influential figure within your space sharing or advocating your brand or product can lead to unprecedented growth.
Here’s how you nurture more brand advocates:
A superfan (can also be called a creator) is someone who has reached a point where they can influence activity within the community. This person is now a content creator and is always active in the community - asking questions, brainstorming ideas, replying to posts, and reacting to them.
Community facilitators or facilitators in a community are those members of the community who help you run it. They can be officially appointed or indirectly be so heavily involved with the community that they can be considered Superusers or Superfans on the verge of becoming administrators.