The Community Glossary

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Ask Me Anything sessions or more commonly known as AMAs are scheduled events organized typically in communities where other members can ask question to another member or an industry-expert who has been invited solely for the event.

Mostly, these events focus on bringing people who have had success or are experienced individuals in that given niche. Members or participants are open to ask any question they want as long as it’s relevant. Many AMAs are hosted around specific topics to keep the conversation more restrcited to a narrow spectrum.

Why should you host AMAs?

AMAs are a great way for people ask personalized questions and get answers for something that can potentially be a gamechanger for them. AMAs are also great for those who prefer communicating through texts and might feel a bit reserved during live events. It lasts anywhere between 30 minutes to an hour typically, but it depends entirely on the organizer and the guest.

AMAs also generate a lot of very useful content since the questions are mostly very specific. This content can easily be repurposed into various guides, articles, listicles, or basically anything.

How often should you host AMAs?

Having them too often can be overhwhelming as one session generates tons of content. Plus there’s also a possibility of one session overshadowing another if it’s done too often. So, preferably have a session ever 2-3 months because you need to leave enough room for promotions, and then re-purpose all the content that comes from it afterwards.

Here are a few other things you should keep in mind before hosting an AMA:

  • Prepare the guest in advance to make them familiar with the community and give them a heads up of the type of questions that are expected.
  • Decide on a topic and constantly remind the community to stick to the guidelines.
  • Prepare the community for the upcoming guest and give enough time to research on them.
  • Introduce the guest (or ask the guest to introduce themselves) to the community beforehand to avoid any awkwardness or silent stint that might linger during the event itself.
  • Have a set of questions handy before the event itself in case engagement isn’t as prominent as expected
  • Moderate the event in real time to ensure a smooth, civilized, and spam-free execution from start to finish.

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