The Community Glossary

Carefully put together words with more than just boring textbook definitions. Get a deep-dive into the world of community-building through best-practices, real-life examples, explanations, how-tos, and what nots.
Glossary
Back to Glossary
Go Icon

Automation

An automation workflow means a process or a part of a process which is completely carried out by a computer program or a software. In community building, the concept of automation is not well established but is becoming essential. As organizations realize the potential of community-led growth and SaaS communities gradually become the norm, more people would become part  of it.

At Threado, we’ve realized how alleviating it is for community managers to be able to automate repetitive tasks. This is why we’ve prioritized automation as a necessary feature for our product.

You can automate the messages that need to be sent and the time period in which each message is sent. For example - automatically trigger a welcome message for a new member and them wait a day before you prompt them to post a questions. Here are a few things you can automate to make life easier:

  • Member Onboarding (see Onboarding)
  • Activation (see Activation)
  • Engagement (see Engagement)
  • Re-activation (see Reactivate)

‍

Explore Similar Terms

Onboarding

Onboarding is the process of welcoming or introducing a new member to the community. It’s a critical part of community building and often the gateway to nurturing. A good onboarding process can make or break the new member’s stickiness to the community.

Activation

Think of this as the fuel for your community. Activation is what helps take your community off the ground. Activation is the process of breaking through the atmosphere with effective engagement tactics and strategies until the it reaches the orbit - the realm of organic growth.

Community Engagement

Engagement within a community is a process of improving, introducing, and increasing strategic endeavors to organically push members toward investing themselves more in the community. The more members engage in conversations and sharing, the higher the engagement gets.

Reactivate

To Reactivate is the act of getting a member to start engaging in the community again after they had stopped interacting for a while. Some members are active in the community for a while and then gradually or abruptly stop interacting.

Ready to give your community what it deserves?
Sign up for free
Start activating your community with a 21 day free trial. No credit card required.
COMPANYAboutAwardsCommunityHelpPrivacy PolicyTerms of Service
CONNECTTwitterLinkedInYouTubeEmail us hello@threado.com

© 2023 Threado Inc