Most commonly, brand communities are places where people talk about the product, discuss use-cases, best practices, get feedback on their own projects, and offer help if you have expertise on a certain feature. The no-code movement, for instance, has led companies to build brand communities as a part of their growth strategy. Companies like Webflow, Braze, and Bubble have build flourisihing communities of users and have leveraged its community to improve advocacy (see advocacy), ROI, and even the company’s roadmap by building in public.
Other great brand communities exist that foster human connection and do things beyond just their product or service. A few examples could be:
The importance of building brand communities is far too dynamic to be able to list down in a few lines. It is individualistic to every brand what their experience might be but a reccuring theme with most brand communities is: better support, far better advocacy, customer retention and loyalty, improved public persona, and organic growth of your brand.