The Community Glossary

Carefully put together words with more than just boring textbook definitions. Get a deep-dive into the world of community-building through best-practices, real-life examples, explanations, how-tos, and what nots.
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Brand communities

Most commonly, brand communities are places where people talk about the product, discuss use-cases, best practices, get feedback on their own projects, and offer help if you have expertise on a certain feature. The no-code movement, for instance, has led companies to build brand communities as a part of their growth strategy. Companies like Webflow, Braze, and Bubble have build flourisihing communities of users and have leveraged its community to improve advocacy (see advocacy), ROI, and even the company’s roadmap by building in public.

Other great brand communities exist that foster human connection and do things beyond just their product or service. A few examples could be:

  • Gymshark - an apparel brand that has taken the world of fitness by storm has one of the largest fitness communities globally. Their community has grown beyond just clothes and often encourages fitness through campaigns and influencer marketing.
  • Starbucks - Starbucks and its community has been known for their social initiatives over the years and is perhaps one of the oldest brand communities in the world. Starbucks constantly engages its community in contests, rewards programs, and volunteering to keep the bond stronger and meaningful.

The importance of building brand communities is far too dynamic to be able to list down in a few lines. It is individualistic to every brand what their experience might be but a reccuring theme with most brand communities is: better support, far better advocacy, customer retention and loyalty, improved public persona, and organic growth of your brand.

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