Community Managers are more commonly referred to as CMGRs. As the name suggests, Community Managers are responsible for managing communities to overlook the goals and purpose of the community. They look after how the brand is being perceived by the community or customers and what are the things that can be improved that will eventually lead to brand success.
But the role of a CMGR is a lot more dynamic and in some ways inexplicable as compared to other corporate identities. Community management is still new and there’s infinite scope to shape what this identity molds into as communities progress into the future.
What do you need to become a Community Manager?
Nothing, not even a degree. The only thing you need is the willingness to become one. You can find community managers from different backgrounds and professions who stumbled upon a newfound passion - community building. However, CMGRs have to be extremely knowledgeable about whatever community they are serving. They need to understand how the business functions and how does a community fit into that. They should be able to comprehend a spectrum of resources and confidently address community concerns as humanly as possible.
What skills are necessary to become a Community Manager?
As we said, the skills can be dynamic according to the industry you serve, but there are certain skills that define a good CMGR in general -
What Community Managers are not -
When people who use a certain product go beyond just the confines of using it, and interact with others on the basis of their mutual liking towards the product. This space is called a brand community and is specifically dedicated to the people who believe in the product, values, or the company altogether.