The Community Glossary

Carefully put together words with more than just boring textbook definitions. Get a deep-dive into the world of community-building through best-practices, real-life examples, explanations, how-tos, and what nots.
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CMGR (Community Managers)

Community Managers are more commonly referred to as CMGRs. As the name suggests,  Community Managers are responsible for managing communities to overlook the goals and purpose of the community. They look after how the brand is being perceived by the community or customers and what are the things that can be improved that will eventually lead to brand success.

But the role of a CMGR is a lot more dynamic and in some ways inexplicable as compared to other corporate identities. Community management is still new and there’s infinite scope to shape what this identity molds into as communities progress into the future.

What do you need to become a Community Manager?

Nothing, not even a degree. The only thing you need is the willingness to become one. You can find community managers from different backgrounds and professions who stumbled upon a newfound passion - community building. However, CMGRs have to be extremely knowledgeable about whatever community they are serving. They need to understand how the business functions and how does a community fit into that. They should be able to comprehend a spectrum of resources and confidently address community concerns as humanly as possible.

What skills are necessary to become a Community Manager?

As we said, the skills can be dynamic according to the industry you serve, but there are certain skills that define a good CMGR in general -

  • Having empathy and a natural urge to help others.
  • Excellent soft skills for better communication.
  • Great with strategizing and brainstorming newer avenues to enhance the community experience.
  • Savvy with community platforms and the ability to easily navigate through the community.
  • Willingness to offer support and be there whenever the community needs help.
  • Ability to create great content for a knowledge base.
  • Engage constantly with the community and encourage the same.
  • Not be afraid to pull new experiments and events.
  • Study data and take decisions accordingly.
  • Provide a seamless onboarding experience.

What Community Managers are not -

  • Social Media Manager
  • Marketing Managers

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