Carefully put together words with more than just boring textbook definitions. Get a deep-dive into the world of community-building through best-practices, real-life examples, explanations, how-tos, and what nots.
An event with respect to community is typically a gathering of individuals for something that’s happening. Event management is the process of planning and executing that event. These can be any type of event - virtual, in-person, or hybrid.
Why should you host events?
The main aim of having community events is to drive engagement and build your brand image in the industry.
To keep the spark of being a community alive. Everything gets monotonous after a certain time, and monotony leads to detachment. Events help hit the refresh button.
Offer explicit value and great content that will serve as an incentive for people to keep coming back.
Some best practices to host amazing events -
Give promotions a long enough runway before the event. The bigger the event, the longer should be the promotional activities.
Leverage all marketing avenues. Send emailers, have constant talks, and set reminders within the community.
Set the right agendas and don’t oversell anything. That age of marketing is over and it doesn’t slide anymore.
Go into as many details as you can by saying as little as possible. People appreciate brevity.
Put out teaser videos. Try to get your community to promote it.
Partner to collaborate with other big players and influencers.
Live coverage on socials, but don’t give away too much. The goal is to intrigue people.
Here’s a template you can use to announce events planned in the upcoming week -