Ideation is the process of generating or coming up with ideas, solutions, tactics, and measures you can take in order to grow your community. Ideation can be about anything or any stage. It can help create an opportunity to critically analyze your community and take actions to activate engagement, study insights, and take calculated steps in the right direction.
Ideation is an extremely important aspect of community-building so you need to be able to set some time apart for this. Ideation is not about doing something new every day, rather it’s about doing something right when it best suits your goals. Ideas shouldn’t be confused with experiments. Ideas refine into experiments, and experiments refine into strategies. Keep in mind, that not every idea you have will knock the ball out of the park. Take time to reflect, comprehend, and then execute.
Here are some things you can do at the ideation stage -
It’s important during the ideation stage to dig deep into what your community accomplishes. The deeper you go, the more effectively will you be able to define your goals. You must ask yourself questions like what pain points are you solving, where should this community be in 6 months, will this community make any difference, etc.
Here’s a framework for you to define what will be your contributions towards the community -