Member discovery is about understanding and identifying your target audience before your build a community with them. The hardest part of anything in the beginning. The beginning is what determines what your community is, what purpose it serves, and what kind of members will most benefit from it.
You cannot just ask everyone to join your community and expect them to engage and converse. It’s like pushing a rectangular box in a square hole - it just doesn't fit. After you realize the purpose of your community, you need to figure out the right members for it. You need to understand what they do, what excites them, and what keeps them engaged. The majority of your community-building strategy lies in discovering your members.
What can you do to discover the right members for your community?
Go through the Member Discovery process and strategize how you can establish your community