Online communities are those that are hosted on an internet platform where like-minded people can come and have healthy discussions and exchange ideas on mutual topics. Online communities often serve a purpose and some even have goals.
The beauty of online communities is that they break physical barriers so people from around the globe can be connected in real-time solely based on their interests.
Why build online communities?
When people who use a certain product go beyond just the confines of using it, and interact with others on the basis of their mutual liking towards the product. This space is called a brand community and is specifically dedicated to the people who believe in the product, values, or the company altogether.