SaaS (Software-as-a-Service) is a business model in which a user is given permission to use a software or a product on a subscription basis. SaaS companies have exploded over the years and are turning out to be one of the most competitive business models in the industry. SaaS businesses are trying everything to stand out. From organic content marketing to paid advertising and events, SaaS organizations haven’t left any stones unturned in getting more customers.
Community is one of the things that has become popular in the SaaS domain. A SaaS community is built around the product or service that the company provides. It’s a space for the people who very commonly use the product or are there to ask questions, have discussions, or learn about the product from others.
A SaaS community is synonymous with a brand community.
When people who use a certain product go beyond just the confines of using it, and interact with others on the basis of their mutual liking towards the product. This space is called a brand community and is specifically dedicated to the people who believe in the product, values, or the company altogether.