Have you ever felt out of your depth, like a fraud, and just guessed/bullshitted your way through the situation, petrified that at any time, someone was going to call you on it? - Mike-Cannon Brookes
The best way to encourage conversations is to entice curiosity. And how you do that is by offering content that the people would care about. Also, maintain a content calendar if possible. Another great way to start conversations naturally is by crowdsourcing ideas. Being asked about a certain topic that people would care about is a great way to facilitate engagement.
In 2018, I took a Udacity course in front-end web development and found the community managers to be stellar advocates who were really motivating. I was looking to break into tech, and got inspired and started applying for community-type jobs as a result. I landed my first gig at Khan Academy, where I led and managed volunteer groups for a year before moving onto Quora to oversee writer and power user programs, and am now doing the same at Retool. - Alina Din, Community Manager at Retool