The Community Handbook

Get simple and fun not-so-obvious answers to questions that linger in your mind quite so very often.
Submit your Question
View All Questions

✋What are the things that can often go wrong in building community-driven businesses?

Have you ever felt out of your depth, like a fraud, and just guessed/bullshitted your way through the situation, petrified that at any time, someone was going to call you on it? - Mike-Cannon Brookes

Right off the bat, a bad onboarding experience can fail to tie that initial knot that ties a user to the community. If you’re an organization, give them links to your documentation, essential resources, video tutorials, anything that can get the user not only familiar with the community, but also with the product. When welcoming new members to the community, make sure they have every resource available like guidelines and knowledge without having to look through too much. Make introductions fun for starters.

In 2018, I took a Udacity course in front-end web development and found the community managers to be stellar advocates who were really motivating. I was looking to break into tech, and got inspired and started applying for community-type jobs as a result. I landed my first gig at Khan Academy, where I led and managed volunteer groups for a year before moving onto Quora to oversee writer and power user programs, and am now doing the same at Retool. - Alina Din, Community Manager at Retool

This is how Braze asks new users to introduce themselves. Check out their case study. Another thing that can go wrong is not adequate engagement. We understand that there is only a certain limit to the things you can do to retain users but you shouldn’t keep from doing everything you can. Send personalized messages. Have one-on-one conversations to check in on them or get your team members to do it.  Introduce automation and integrations to make your life easier. Manually catering to a community can be hectic and is also extremely prone to errors, so why risk it? Always make sure the community is respectful and be quick to moderate content that can be offensive or rude to the people. You need to keep a constant eye out for everything that goes on in the community.

Explore other questions

Similar Questions

How to get inactive members to engage in the community?
What are some best practices for community engagement to reactivate inactive members in a community?
What are some community engagement activities that can help reactivate inactive members?
How to get inactive members to talk more in the community and get more brand community engagement?

Similar questions leading to this answer