The Community Handbook

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🪧 What is the best sign that your B2B platform is ready to start a community?

Have you ever felt out of your depth, like a fraud, and just guessed/bullshitted your way through the situation, petrified that at any time, someone was going to call you on it? - Mike-Cannon Brookes

The urge to start a community has to be internal and not external. There is no definitive sign that you should rely on to start a community. It’s the innate ability and willingness to start a community that matters - take that as your sign. Just because someone else is doing it shouldn’t be the reason you cling to. However, definitely take a look into how others are doing it to sketch yourself a blueprint and then glance inwards to see what’s best for your business.

In 2018, I took a Udacity course in front-end web development and found the community managers to be stellar advocates who were really motivating. I was looking to break into tech, and got inspired and started applying for community-type jobs as a result. I landed my first gig at Khan Academy, where I led and managed volunteer groups for a year before moving onto Quora to oversee writer and power user programs, and am now doing the same at Retool. - Alina Din, Community Manager at Retool
<blockquote class="twitter-tweet tw-align-center"><p lang="en" dir="ltr">If you&#39;re starting a community from scratch don&#39;t promote it publicly yet.<br><br>Start by curating the right people through private invitations.<br><br>10 high-quality members &gt; 1,000 low-quality members</p>&mdash; David Spinks (@DavidSpinks) <a href="">January 28, 2022</a></blockquote> <script async src="" charset="utf-8"></script>

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