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🤔 What should a Content Manager of a SaaS Community focus on? Preparing more content around the app, more content about the industry (which our app is for) or only focusing on giving people the best place to talk?

Have you ever felt out of your depth, like a fraud, and just guessed/bullshitted your way through the situation, petrified that at any time, someone was going to call you on it? - Mike-Cannon Brookes

Although this question is looking for a straightforward answer, the truth is that there is none. We suppose content should be a good mix of everything. The more diverse the content is, the more likely it is to turn more heads. Content can get monotonous, so keep inventing new ways to play with what you have. Of course, this doesn’t deny the fact that you shouldn’t stick to what’s working for you. Whether it’s a blog series, a podcast, or just curated content from the industry if it’s working then keep it going while simultaneously brewing fresher content. If it works - voila! If it doesn’t - rinse, repeat. For example, Webflow offers everything that a user would need to know to get started with the platform. From Webflow university which is a repository of courses and certifications, to thriving Discord channels and events. See, Webflow in a way does a bit of all, so the content is not just restricted to the industry, platform, or a place to talk - instead, it’s a plethora of everything combined. To get a detailed look into Webflow’s community-led approach, check out the case study.

In 2018, I took a Udacity course in front-end web development and found the community managers to be stellar advocates who were really motivating. I was looking to break into tech, and got inspired and started applying for community-type jobs as a result. I landed my first gig at Khan Academy, where I led and managed volunteer groups for a year before moving onto Quora to oversee writer and power user programs, and am now doing the same at Retool. - Alina Din, Community Manager at Retool
<blockquote class="twitter-tweet tw-align-center"><p lang="en" dir="ltr">how to define content marketing vs content creation goals?<br><br>content marketing: distribution strategy to achieve KPIs<br><br>content creation: adding value &amp; building a community<br><br>🤘</p>&mdash; chi 🇺🇦 (@ChiThukral) <a href="">March 29, 2022</a></blockquote> <script async src="" charset="utf-8"></script>

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