🤔 What should a Content Manager of a SaaS Community focus on? Preparing more content around the app, more content about the industry (which our app is for) or only focusing on giving people the best place to talk?

Although this question is looking for a straightforward answer, the truth is that there is none. We suppose content should be a good mix of everything. The more diverse the content is, the more likely it is to turn more heads. Content can get monotonous, so keep inventing new ways to play with what you have. Of course, this doesn’t deny the fact that you shouldn’t stick to what’s working for you. Whether it’s a blog series, a podcast, or just curated content from the industry if it’s working then keep it going while simultaneously brewing fresher content. If it works - voila! If it doesn’t - rinse, repeat. For example, Webflow offers everything that a user would need to know to get started with the platform. From Webflow university which is a repository of courses and certifications, to thriving Discord channels and events. See, Webflow in a way does a bit of all, so the content is not just restricted to the industry, platform, or a place to talk - instead, it’s a plethora of everything combined. To get a detailed look into Webflow’s community-led approach, check out the case study.