Chapter 5: Build your community in public

Chapter 5: Build your community in public

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Engage with people, find your superfans and co-create with them. Also, invest time in sales and marketing, not just product and engineering.” - KP, the Build in Public Guy

When to start your building in public journey?

  • When you have a researched, viable idea.
  • When you want to create awareness about a product or idea your developing, mostly done through progress reports, comments or demographics.
  • When you are exploring a new idea, whatever it may be, just be honest with your audience about your transition, your interest and your progress, this is how new doors open for you, when people who were in a similar stage empathise and advice you, or even just support you.

What are the various stages of building in public?

  • Layer One: A Hobby. You expect no ROI on this, this is purely for your enjoyment. It is something you enjoy and something that makes you happy.
  • Layer Two: A craft. This is the second stage, where your hobby has transitioned into something that provides an ROI for you. In this you need to worry about the outlook of your product, your audience demographic, what you inputting into this what your growth is etc.
  • Layer Three: A calling. This is where you think, live and breathe your craft in public. It is the final stage and is completed as now you have a solid following and a community that is interested in your product and your thoughts.

What is the right way to showcase your work in public?

  • Make sure that your work isn’t forced. The audience can grasp when a piece of work is genuine and when it isn’t.
  • Engage with your audience, reply to their comments and answer their questions.
  • Don’t focus on going viral, focus on creating niche content for your chosen field.
  • Be constant in showcasing your work.

Is there a specific niche that will instantly be successful for you?

There is no specific niche that will guarantee you will go viral and succeed immediately. Everything needs time to work out. However there are a few topics in every niche that show more rate of success:

  • A newer version of an already successful product.
  • Making the process of product creation public.
  • Value addition to products.

About the expert

KP is known as the “Build In Public” Guy. He is currently building Build In Public Fellowship and Leader Bird Co. Since the pandemic has helped take the no-code movement to greater heights. He is also the genius behind Deck’s flagship no-code platform.

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