Coming up with a community-led growth strategy

Community-led growth has emerged as a proven strategy for growth but there's no one-size-fits-all approach to it. You need to figure out a strategy that works best for you.
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April 18, 2023

Your company is surviving, your profits turning, and you have a steady customer base. But, you don’t want to stop here. You want your company to thrive and grow and live. You want your customer base to keep growing exponentially, and you want your steady customers to turn into loyal followers of your company. The way to this is through community-led growth.

Online communities that are growing through community-led growth understand that their members' active participation and contributions are crucial to the community's success. By encouraging members to take an active role in the growth and development of the community, online communities can become more dynamic, engaged, and sustainable over time.

Community-led growth in an online community can take many different forms, such as:

  • User-generated content: When community members develop and share material, it engages both new and seasoned users.
  • Volunteer moderation: Community members may take on duties as moderators, ensuring that discussions stay respectful and productive, and enforcing community norms.
  • Working together to discover and resolve issues that affect the community, such as enhancing user experience or resolving technological issues, is known as collaborative problem-solving.
  • Co-creation of goods or services: Community members may work together to develop new goods or services that address community needs.

User-generated content for Community Led Growth

Promoting users' own content creation and sharing can be a potent community-building strategy. Businesses can create a sense of community and encourage a sense of belonging among their customers by featuring user-generated material on their websites and social media channels. On social media platforms, user-generated content (UGC) can be a strong tool for community-led growth. Platforms may create a more inclusive and participatory environment by allowing users to contribute their own content, allowing users to communicate with one another and generate a feeling of community.

UGC can also provide useful insights into users' requirements and preferences, which can assist to inform platform development and modify the user experience to better match their demands. Platforms can increase the sense of community and foster a culture of collaboration and co-creation among users by actively promoting and amplifying UGC, ultimately leading to sustainable growth and engagement over time.

Advocacy or Champion programs

Advocacy and ambassador programs can be a very successful strategy to build a base of devoted clients. Businesses can promote organic growth and cut down on the expense of acquiring new clients by rewarding customers who advocate for their services to the network. Ambassador programs are an excellent approach to using a community's strength to generate growth through word-of-mouth. Ambassador programs have the ability to attract users who are more likely to be engaged and devoted to the platform, resulting in long-term growth. It may generate a virtuous cycle of development and engagement that benefits both the community and the platform by rewarding and recognizing users who have been your brand advocates with swag, spotlight, etc.

Community events

Hosting community events and webinars can be a terrific way to connect with clients and foster a feeling of community. Businesses can establish a sense of connection and increase engagement by offering informative or amusing content that matches the interests of their clients. Community events can help to build a sense of belonging and connection among members, as well as fuel growth on social media platforms. Platforms can encourage connections and interactions that help to establish a strong sense of community by sponsoring events that bring members together in person or electronically.

Community events can also give valuable chances for users to collaborate with platform providers to exchange ideas, feedback, and insights, as well as co-create new features and experiences that better fit their needs. Platforms can create continuous development and engagement while also developing a sense of ownership and interest among users by cultivating a culture of cooperation and co-creation through community events.

The right strategy for you

The best community-led growth plan will depend on a variety of elements, including your company's aims, its target market, and its resources. You can use these steps to choose the best approach for your company:

  • Set your company's objectives: Prior to deciding on a community-led growth plan, it's critical to establish your company's objectives. Do you want to boost brand recognition, enhance customer retention, or increase sales? Your decision-making process will be aided by an understanding of your objectives and ambitions.
  • Determine who your target market is: What are the demands and preferences of your target customers? Knowing who your target market is can help you select a strategy that appeals to them and encourages participation.
  • Make a resource assessment: Think about the resources you have at your disposal, including people, money, and time. User-generated content and influencer marketing are two examples of community-led growth tactics that may require less capital than others.
  • Find out who your rivals are: Look at the community-led growth techniques that your rivals are employing and observe which ones seem to be working the best. This might offer insightful information on the techniques that might be most effective for your company.
  • Engage and Empower Members: Engaging and empowering members is critical to the success of a community-led growth strategy. This involves providing opportunities for members to participate in decision-making processes, as well as providing them with the resources and tools they need to contribute to the community's growth.
  • Foster Collaboration and Communication: Collaboration and communication are key components of community-led growth. By encouraging members to work together and share ideas, communities can leverage the collective knowledge and expertise of their members to achieve their goals.
  • Focus on User Experience: The user experience is a critical factor in the success of any community-led growth strategy. By prioritizing the needs and preferences of members, communities can create an environment that is both engaging and accessible, and that encourages members to participate and contribute.

Once you've settled on a community-led growth approach, test it out and monitor your progress. To improve your outcomes, continuously evaluate your statistics and make any adjustments to your strategy.

The ideal community-led growth approach for your company will ultimately be determined by a number of variables, including your goals, target market, and available resources. You can find the tactics that are most effective for your company and promote long-term growth by adopting a strategic approach and continually testing and iterating them.

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