Community personas describe your ideal community member's identity. Who are you building the community for? Try to be as specific as possible in your answer e.g. I'm building a community for Indie hackers and solopreneurs who are building profitable businesses.
"A person becomes a member of a community when four things happen: The community aligns with their identity, They trust that the community will bring them value, They know how to participate, there is a reward (intrinsic or extrinsic) for their participation” - CMX
Here are 3 steps to help you define your community persona:
But that's not enough, you need to go one step further to understand what are the core needs and routines of your people. What actions do they perform?, Which ones are the most important? and how frequently do they do it? (e.g. get to first 100 customers, make an earning on the internet, etc)
If you're planning to start a community around Marketing, for example, here's how you might want to approach the above:
Here's some expert advice on how to get started...
"To build community: find your people, study your people, take notes, talk to your people, take notes, repeat quite a few times. The how then becomes much easier to answer." - Rosie Sherry
On Deck is where top talent comes together to connect, learn and explore opportunities. They have a cohort-based community approach to learning and have a bouquet of fellowships going to help professionals achieve their professional goals. Here's my set of learnings (so far) by being a part of On Deck's first cohort for Community Builders.
As interactions spread across tools and platforms, providing a community map will help members gain maximum value from the community.