In today’s edition, we bring to you the tale of two different companies. We look at their growth engines and the one thing that's common in both the stories - community-led growth.
Before we get into it, here’s a reminder to go vote for your favourite community. We have 64 nominations, spread across 7 categories. The names include Notion, Figma, Paris Hilton and many more. You get to decide who wins! Vote now.
Okay now, storytime!
First up, we have OpenAI - the most talked about company in recent times. If you spend even half of the time I doom scroll on the internet, your eyes must be tired of reading all the ‘hot takes’ on the AI-led future.
This is not (really) a hot take.
Rather, we took out our magnifying glasses to look at the steep growth of OpenAI. No points for guessing what fuels their growth engine - community!
Did you know OpenAI has its own community on Discord with over 55,000 members? And another community forum on Discourse with 15,000+ members? They have spent years interacting with users while building the product.
OpenAI’s story is a reminder that community is at the core of, what looks like, an AI-powered future. Read the entire case study here.
The next story is about another futuristic product. Except, the future is already here.
Sessions - a remote-first, three-dimensional product that brings video-conferencing, collaboration, and data management together. They are on a mission to bring a new wave of video-conferencing tools that cover the entire meeting cycle while empowering teams to work in a collaborative environment.
How is community powering their growth?
Sessions Community was not an afterthought. Soon after the MVP was tested in a closed and open beta environment, they launched their MVC (Minimal Viable Community) as a closed community on Slack.
Today, community powers growth at Sessions and is unequivocally the most important element that pushes them in motion toward progress. With a community in place, they had a direct communication channel where people could connect with everyone from the team, including the founders.
As soon as the product and community engine was in motion, the team at Sessions started knocking down milestones like dominoes. How? Read how Sessions is using product and community-led growth to attain escape velocity.
And that’s on community building. On that note, have you looked back at your community’s growth this year? If not, you should try Community Roundup to get a detailed overview of the year in your community in just three steps. Community roundup is available for Slack and Discord platforms.
Before I leave, in the spirit of the holiday season, here’s a little jingle for you.
I don't want a lot for Christmas
There is just one thing I need
I do care about the Secret Santa presents in my community
I just want people to have fun
More than you could ever know
Make my wish come true
All I want for Christmas is a breakthrough
That's it for today! You can find us here on LinkedIn, Twitter and Instagram.
Until next week,
Chief Meme Officer at Threado
Welcome to the 62nd edition of Community Digest. Today, we talk about the growth journey of Bubble. You will also find curated community resources and updates.