Onboarding is the process of welcoming new community members into your community. A good onboarding process determines if that member is going to be around consistently or not. An onboarding process should be memorable for new members and it should be an experience they remember forever.
Like boarding the Hogwarts express.
It isn’t just how you onboard members that’s important. It’s who you onboard also that’s important. The best way to make sure your community thrives is to make sure it’s made up of the right people. This doesn’t mean only welcoming members who are experts in the field, but also people who have a genuine interest in your community and want to know more.
The best way to attract your audience is to build in public. Show your audience how your community came to be, your struggles and successes, your lows and highs. People relate better if an experience is humanized, rather than if it seems ‘picture perfect’.
Another aspect is to stick to a platform. Don’t try to build various communities on various platforms right off the bat. This will just make it too hard and complicated to keep track of. Select one platform that you think fulfills all your needs and use only that. Customize it completely to suit your needs and values.
Make sure that when you introduce the community to your members, you are very clear about what you do. Introduce your guidelines, your principles, and what you are about. This will make sure that people who are genuinely interested in your product will stick around.
A few things that will help you onboard members like a pro are :
The most important thing is to be patient and follow your instincts. A community is just where people similar to you can meet and interact. All you are doing is providing the platform and making sure no one is hurting others.
The core foundation of any community is value, value in content, value in interactions, value in the members. Value is the single greatest thing you can offer as a community builder.
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