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Welcome to the 54th edition of our newsletter. Today, we will talk about the growth journey of Braze.  
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Pramod Rao
February 22, 2022

Welcome to the 54th edition of our newsletter. Today, we will talk about the growth journey of Braze. You will also find some announcements, community events, reads and jobs you shouldn't miss.

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Hey everyone! 👋

It has been an exciting month for us and we can't wait to share all that we have been building for you. This edition features some of the things we shipped out in the last few weeks. As we continue to build for you, we would love to hear your feedback and thoughts! Write back to us or simply schedule a call and we might have a surprise for you! 🤗

Let's get started!

📭 Last Chance To Register For Threado Community Hour!

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Joining us on 23rd February at 12 Noon EST for the second episode of Threado Community Hour will be Anamaria Dorgo, Head of Community at Butter and the founder of the L&D Shakers community. We have networking sessions, live QnA lined up for you! Don't miss this!

Register NOW!

✊ Putting the ‘unity’ in Community - Braze’s journey from an app to a customer engagement powerhouse

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Currently, Braze has more than 3 billion active users who engage with the brands they love. The company has more than 1000 paying customers in the B2B space boasting affiliations with giants like GAP, HBO, PayPal, Intuit, The Guardian, Etsy among others.

Braze in the UK was named the 6th best place to work in 2021 and has also been named a leader in cross-channel campaign management by Forrester.

You can’t spell community without unity and that’s what the word Braze represents. Customer engagement and communities go hand-in-hand, which is the idea that Braze leveraged to account for better customer relations aka harnessed the power of community.

Read it all in this week's case study here.

👬 Community builders are finding their match on Serendipity Bot

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Last week, we launched a matchmaking bot that is one of its kind! A helpful and easy way to connect and be introduced to someone based on what you’re interested in.

We sent in the first batch of matches recently. Many interesting folks have signed up and you should too!

Fill in your deets here and you will get your match soon!

🦸‍♀️ What is your Community Persona?  

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"Mirror, mirror on the wall,
Who is the best community manager of them all?"

Well, we don't have a mirror but we do have a quirky way of telling you what your community persona looks like.

Take this 1 min fun test based on totally random events and share your results 👀

💪 Why building a community is essential for your brand?

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The way a brand communicates with its customers has drastically changed over time. It is no longer just about optimising for user needs but also the value-added in their lives.

Here are 5 reasons why building a community will play a vital role in building your brand

That's all for this week! Don't forget to hit the follow button on Twitter and LinkedIn.

We would love to hear your feedback and help you out with anything around community building. Please feel free to write back and connect with us :)

Cheers,

Pramod

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