Scale with the Whale 🐳
eCommerce has proven triumphant in the age of digital connectivity. Everything is everywhere, all at once. Retailers realized a need to optimize their digital ad campaigns, and the onset of the pandemic accelerated the need for it. And while platforms like Shopify provide sophisticated storefronts for eCommerce D2C brands, understanding consumer behavior requires synthesizing those ad campaigns in real-time, across digital properties. This is where Triple Whale comes in.
Triple Whale emerged to help D2C brands cut through the noise, and accurately attribute where digital ads are converting. More specifically, focusing on providing Shopify-hosted brands with an all-in-one tool that helps visualize key metrics, derive valuable insights, and empower brands running advertising campaigns. The platform facilitates tracking across platforms like Facebook, Google, TikTok, Snapchat, and other popular destinations.
"We're on a mission to empower business owners to build better and more successful lives," said Aj Orbach, CEO and Co-founder of Triple Whale in an interview, while Maxx Blank, COO and Co-founder expressed, “We're building the platform I wish I had when growing my own eCommerce brands. I am excited to see many more eCommerce businesses continue to benefit from our fusion of centralization, visualization, and attribution, which equips brands with the insights they need, when they need them.”
Triple Whale has given marketing leaders an efficient way to measure KPIs and track revenue (or ROAS) en route to scaling advertising campaigns and driving more sales. Centralization, visualization, and attribution are the factors that give Triple Whale an edge.
A community of marketers 👥
Triple Whale doesn’t just give marketing professionals a platform to quantify their efforts but also one to connect, learn, and grow. Stories of how individual marketers built brands online and pushed through the noise, reaching their target audience and scaling efforts via Triple Whale, abound.
Narwhal Nation is a private customer-only Slack community of 1,900+ marketing experts, thought leaders, and entrepreneurs. Brands and agencies who are scaling can network and share insights. When it comes to eCommerce or even D2C, healthy insights about customer behavior or even shared advertising tips can prove to be groundbreaking from one brand to another.