How are SaaS communities using Threado

SaaS companies have been on the rise these past few years; all credit goes to simplicity or ease of use. All you need is the internet and a monthly subscription. In fact, SaaS has become the norm for software companies and most startups. But the downside to this has led to cut-throat competition and even saturation across some industries. With so many companies, people are looking for not just a product but an experience.

This has led to SaaS companies coming up with innovative GTM strategies, with community becoming a frontrunner in terms of sustainable growth strategies. With community-led growth, SaaS communities give their users an immersive community experience that makes them feel like members of a group and not just customers. Communities are proving to become significant revenue streams and have tremendously improved metrics like acquisition, retention, and success.

Community teams are scaling SaaS communities but engagement, management, and even communication can become exponentially challenging with it.

Threado has been tailored for community-first SaaS brands

Being a part of a SaaS community is more than just about understanding and using the product better, it’s about learning to execute ideas and working on collaborative projects. As a community builder, you have to constantly bring innovation and value to the table through events, rewards, ambassador programs, and more. But before all that, you have to ensure that your community is engaged and interactive and stay on top of your community at all times without having any manual dependencies.

We’ve built Threado to address all the critical community-building problems and tailor a solution that gives community builders complete control and helps them build thriving communities to boost their growth engine altogether.

SaaS brands that are using Threado have seen groundbreaking results across various aspects of community-building. Not only have they been able to offer more value, but have improved how they manage their community overall.

Automating everyday tasks

Threado’s automation lets you create elaborate workflows and automate everyday tasks that take up a lot of your time otherwise. You can automate everything from community onboarding and activation to engagement and even conducting surveys. What’s more, you can make the workflows to be extremely personalized and targeted to tailor how you communicate value in your community.

Speaking of onboarding, the first touch is the perfect opportunity for you to give the new members a taste of what the community is about. Most members either join out of curiosity or are looking for answers, so it becomes essential to give them a guiding hand as soon as they join. If you have a hundred members joining your community every day, you can’t spend all your time individually sending DMs to them. That’s not a very great use of your time.

Let’s see how you can automate everyday tasks.

Onboarding new members in the community

A great example of onboarding can be something like this -

  1. When a member joins the community, they’ve no idea what to expect, so it’s important for you to guide them through the important things at first with a welcome message.
  2. This welcome message should be concise yet self-explanatory. Give the member everything they’d need to get started - whether they have questions or are just exploring, use this first touch to set the foundation for member engagement.
  3. Add an actionable step here that nudges the member to interact in the community. Perhaps ask them to introduce themselves and connect with other members.

Let’s setup your first workflow -

How is this workflow setup?

  • Set the initial trigger condition to enroll members into the workflow as soon as they join.
  • Give them some time to explore the community on their own (around 10 minutes).
  • Send a welcome message giving them a quick walkthrough of the community and the product so they can get started.

You can create more elaborate workflows to extend the onboarding process over a period of time to keep the member more engaged.

The above onboarding workflow has been setup similarly to the previous one but this is more elaborate as the member receives 3 messages over 2 days, each for sharing relevant resources, asking for feedback on the product, or even nudging product demos and webinars.

Use filters to send more targeted messages

You can design workflows to include custom cohorts of members and send them personalized messages. For example -  if a member has been active in the community since they joined, you should send them a quick appreciation note to keep their morals. Small nudges can really help keep engagement high.

Here’s what a simple workflow will look like -

How is this workflow setup?

  • Set the automation trigger to include only members who joined the community in the last 30 days and were active also during the same time.
  • Send a quick personal message acknowledging their engagement in the community, appreciating their contributions, and asking if they might need any help.

Use conditions to setup even more personalized workflows

Threado’s automations have been designed for building communities so you create dynamic and intricate workflows based on conditions. This way, you can send more personalized messages ensuring more value and therefore more engagement from members.

The condition essentially allows you to check if a member has posted a message/reaction or not. You can apply this condition after an initial nudge to see if that member has taken any action in the community. If they have, engage them with messages that can offer more value and if they haven’t, nudge them again to try and interact in the community. This way, you can split the same workflow to incorporate more personalized messages.

How is this workflow setup?

  • Set the trigger condition to include members who just joined your community.
  • Welcome them with a warm message, asking them to introduce themselves in the community, ask questions, or share resources.
  • Give them a couple of days to interact in the community.
  • Use the split condition to see if the member has posted any message in the community or not.
  • If they have, send a thankful message motivating them to engage more and share their experience with the product. If they haven’t, nudge them again with a simple message.

Conduct surveys to get product feedback

Get to know how’s it going for your community using surveys. A simple yet effective way is to get their feedback over a period of time and based on that feedback, tailor how you communicate or strategize your community-building efforts.

A good use case of this is to conduct a feedback survey a month after they join to see if they’re finding the community helpful in terms of using the product or even learning from insights.

How is this workflow setup?

  • Set the trigger condition to include members when they join your community.
  • Wait for 30 days.
  • Conduct a survey using buttons so the member simply has to select an option that’s most relevant to them.
  • Depending on their response, send a follow-up message asking them for more details about their response. If they’re not satisfied or need help, connect them with the right people and figure out how their experience can be improved overall.

Feedback can be open-ended too i.e. don’t use buttons but rather just get a regular understanding of how your community is doing. Some of the SaaS communities use 30,60, and 90-day feedback that helps them keep a pulse on their community and take decisions accordingly.

How is this workflow setup?

  • Set the trigger to when a new member joins the community.
  • Wait for a month.
  • Send a check-in note asking how they’re doing and what feedback do they have about the community.
  • Wait another month (60 days since they joined).
  • Another check-in message to acknowledge their participation in the community and say that you’d be happy to hear any feedback they have.
  • Add a delay for another month (90 days since they joined).
  • A 3-month appreciation message along with a general call for feedback on their experience.

Nudge product adoption by understanding members better

In a SaaS community, not everyone who joins would be looking for the same thing. Some might be there to need help with the product, some are just there to network and draw insights, while others might be looking for collaborations. The point is, you should be able to identify your members properly and personalize the interactions to offer the most value.

A great use case is to create a workflow using a survey to ask members what they’re interested in from this community. You can also simply use the ‘Understand member interests’ template and customize the message for your community.

How is this workflow setup?

  • The trigger condition should include all members who join the community.
  • Wait for 3 days for them to settle in.
  • Send a survey asking them what their interests are and what they’d like to be more involved with.
  • Add a tag to those members based on what they respond with. Tagging essentially is a way to identify members and you can use these tags as filters later to setup personalized workflows and even send messages in bulk.
  • You can add a final touch to this by pointing them in the right direction based on what they’ve selecte

Use tags to create custom groups and workflows

When you’re running a community, you need to find ways to create advocacy and build a self-sustaining flywheel by empowering the people in it. This can mean having an ambassador or superuser program for your most valued or top members. Rolling out such a program can be quite tedious but automation can tremendously help bring down the effort that goes into communication.

The perfect way to identify ambassadors is through tags. Tag all members as ambassadors and use this filter to setup an automation or share relevant information at scale.

How is this workflow setup?

  • Set the filter condition to include the ‘Ambassador’ tag. All members who get added to this tag will enter the workflow.
  • Onboard them into the ambassador program, giving them a walkthrough of how things work and how they can get started.

Activating dormant users

There are various workflows that you can setup with a combination of filters. The filters tracking activity levels can be a great way to target members who’ve become inactive in the community and activate them to start engaging again.

How is this workflow setup?

  • Set the trigger condition to target members who have been active in the last month but have been inactive in the last week.
  • Send a personal note saying that you’d love to see them engage more in the community and ask if they might need help with anything.

Improve community engagement with Outreach

Outreach by Threado enables you as a community builder to reach out to members through email campaigns and engage with members wherever they are. So, you’re not just restricted to communications within a single platform but instead, have a multi-channel operating system for your community that ensures better reach and in turn better engagement.

What can you do with the new Outreach feature -

  • Send emails without having to upload CSVs and simply use filters to define recipients.
  • Use the intuitive and comprehensive visual builder to draft amazing emails in minutes.
  • For Slack, post messages in channels directly or send them as DMs.
  • Schedule emails/messages in advance so you don't have to worry about sending them manually.

Keep your community updated with the Product

One of the most helpful use cases using outreach would be sending product updates or even a monthly product newsletter.

1. In the outreach, create a new email outreach or use an existing email template. In the first step - add sender details, use filters to define custom recipients, and give a good subject line.

2. Next, continue to add the content for your outreach. If you’ve selected a template, you can edit/customize the existing content.

3. Finally, review the outreach and you can also send test emails to make sure everything’s good to go. Send/schedule your email outreach.

Keep members updated with the Community

Similar to the product updates, you can do a community update as a roundup of all things that happened in the community that week. A lot of the members won’t be actively going through the community every day. So an email outreach is an excellent way to summarize the biggest highlights of the community in the last week.

  1. Setup the outreach by defining sender details, recipients, and a subject line.
  2. Setup the content, review the final outreach, send test emails just to be sure, and send/schedule the outreach at your convenience.

You can also do a weekly community update in Slack or Discord channels using Outreach.

1. Simply use the templates of the same name “Community weekly updates”.

2. Setup the sender details and select how you want to send the message - as a DM or post in channel(s). If you’re posting it in channel, from the drop-down select the channel or make multiple selections if you want to post it in more than one channel.

3. Edit the content, review the outreach, and send/schedule the message.

Leverage Threado’s inbuilt leaderboard

Threado’s token-based scoring system gives you the option to gamify your community and reward members. Members get rewarded with tokens based on their level of activity, these tokens determine an aggregate score for them, and the score can be customized to categorize members in varying levels of activity. There are levels 1, 2, and 3 and you can personalize the score required to move to the next level.

This a great way to know who are top contributors in your community, the champions, the average users, and finally the inactive or less active users. Use level as a filter to target members accordingly and reward members with the highest scores.

Here’s how you can customize and use the scoring system.

1. On the Members dashboard, you can Configure Levels for your community.

2. You can define the number of tokens to be awarded for actions. On the other tab, you can segment users based on their scores.

3. On the main dashboard, you’ll see the scores - Help, Engage, Encourage, and Total - for each member along with their Level of activity

Never miss a message from the activities dashboard

You can access all the messages from the community in a single place from the Activities dashboard.

Not just that, reply to messages directly from the dashboard without having to go back to your community platform.

Filter based on platform, status of the message i.e. questions, messages with no replies, etc., and specific channels in the community. Threado uses an ML-based identifier to categorize messages that are questions or have been posed as questions to give you accurate data. Use these features to always stay on top of your community and never miss a message.

Create custom member cohorts using filters

People who are a part of your community will al interact differently. Hence, it makes sense to have a way for you to identify them based on behavior or engagement to create custom cohorts and take action accordingly.

Threado allows you to use a combination of filters to offer flexibility in customizing member cohorts based on various parameters. For example - filter members who were active in the last month but became inactive in the last week. These are recent dormant users who you can activate by sending personalized DMs.

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