Gamification was conceptualized to apply game mechanics to communities to create exciting incentives for engagement. Its purpose is to reward member contributions with game-style techniques in order to make participation more fun. Concepts like ranks, badges, and leaderboards serve as motivational factors to participate more in the community.
What can you do to gamify your community?
Why should you consider gamification? Or rather, Why does gamification work?
Over a period of time, gamification can heavily impact customer retention too. But on the other side, communities need to be careful to not cross over to the other side where you lose the core value of chasing after engagement. You might also end up making gamification the only good thing about the community. After a certain point, rewards become the only thing keeping your community together. It’s important to realize that gamification is merely a catalyst and not the end product. Value still remains paramount.
A helpful template to implement gamification -