Nurturing in a community is the process of offering immense value consistently. Nurturing is about how everything - even the smallest of efforts - can grow engagement and amount for visible growth over a period of time.
Nurturing is one of the most (if not THE most) integral parts of community building simply because it covers such a large spectrum of what being in a community really is all about. But nurturing is not absolute, and neither is it a numbers game, especially in communities. Nurturing is hard work. Nurturing requires patience. Sometimes you won’t see any progress for weeks on end, and sometimes things might seem to be going the opposite way, but that’s all a part of it.
It’s like looking after your plants, raising a kid, or starting a business. The most important thing in nurturing something is consistency. You have to show up every day and keep at it, no matter how insignificant it may seem at the moment. Nurturing is the art of compounding at its finest.
Some ways in which you can nurture your community -
Community-led growth, also commonly known as CLG, is the strategy of building communities around users of a product or the supporters of a brand or a business. Any company or organization that has harnessed CLG relies on community as its source for better product adoption, customer support, user retention, and brand positioning.