A roadmap or a community roadmap is what direction is defined for the community to follow. A roadmap is what determines the next steps that will be taken for the betterment of the community. It’s often strategized by important decision-makers who ensure that the roadmap aligns well with the goals or purpose.
A roadmap is usually extremely detailed and constantly updated with new learnings or decisions. It includes critical thought leadership, project plans, timelines (specific and tentative), activities, metrics, and resources.
Why should you have a community roadmap?
A lot of brand communities have recently started maintaining a public roadmap. It’s referred to as ‘building-in-public’ and means to have a strategy of making your community aware of where the company is headed. It has proven to be a beautiful metric as sometimes the community can help steer the ship in the right direction by giving their input. Given that a roadmap’s eventual goal is often about being well aligned with the community, building-in-public directly lets you know what they want and how to get there.
Strategy or strategizing is the act of coming up with plans in order to achieve a certain goal. Strategy is what gives shape to your efforts in building communities. You can even say that it’s the cornerstone or the backbone of community building that supports how you attempt to and eventually grow your community.