The Community Handbook

Get simple and fun not-so-obvious answers to questions that linger in your mind quite so very often.
Submit your Question
View All Questions

🎯 How do we define a vision, set goals, and target for the community team to achieve?

Have you ever felt out of your depth, like a fraud, and just guessed/bullshitted your way through the situation, petrified that at any time, someone was going to call you on it? - Mike-Cannon Brookes

Before you define anything else, define the purpose. Why does your community exist? What purpose does it serve? Once you have a purpose, you’re almost halfway there. Document everything. What is it you want to achieve as a community? That becomes your mission. How do you picture your community down the line? That’s your vision. Set more short-term and achievable goals which helps boost morale but always have the bigger picture at the back of your head.  

Another thing you can pay attention to is to keep your community involved in deciding what the goals should look like. This can be your secret to reaching your goals without any friction. With all hands on deck, you can expect smooth sailing despite bad weather.

In 2018, I took a Udacity course in front-end web development and found the community managers to be stellar advocates who were really motivating. I was looking to break into tech, and got inspired and started applying for community-type jobs as a result. I landed my first gig at Khan Academy, where I led and managed volunteer groups for a year before moving onto Quora to oversee writer and power user programs, and am now doing the same at Retool. - Alina Din, Community Manager at Retool
<blockquote class="twitter-tweet tw-align-center"><p lang="en" dir="ltr">All community builders take one of two approaches:<br><br>🌳 Emergent Community Building:<br>Bring a loosely-defined identity together and let goals+structure emerge organically<br><br>🎯 Precision Community Building:<br>Target a very specific identity and be highly prescriptive in goals+structure</p>&mdash; David Spinks (@DavidSpinks) <a href="">March 2, 2022</a></blockquote> <script async src="" charset="utf-8"></script>

Explore other questions

Similar Questions

How to get inactive members to engage in the community?
What are some best practices for community engagement to reactivate inactive members in a community?
What are some community engagement activities that can help reactivate inactive members?
How to get inactive members to talk more in the community and get more brand community engagement?

Similar questions leading to this answer