Two things: quality and consistency. Although, even if you lack on the consistency bit, you can't compromise quality. The reason why people like Adele or Kendrick stay relevant despite going off the map every once in a while is because of the quality of their work. People have higher expectations when you’ve set the bar high for yourself. Yes, it can be intimidating to be consistent with quality but if what you have to offer genuinely has value, then you have nothing to worry about. Also, don’t forget to keep your efforts diverse. If you’re aiming long-term, you’re going to have to give your audience a plate full of reasons to stick around. Foster Serendipity - a lesson from Community OS teaches us that the best communities make it easy and create multiple occasions for members to connect with each other. Do stuff like hosting ice-breaker sessions, run mastermind groups, host events, fireside chats, office hours, anything that gives the community a consistent reason to show up.