Have you ever felt out of your depth, like a fraud, and just guessed/bullshitted your way through the situation, petrified that at any time, someone was going to call you on it? - Mike-Cannon Brookes
Engagement never goes unseen but on a more quantitative note, here are a few things that you can use to account for and compare engagement overtime:
- Track your daily, weekly, and monthly active users. Compare it over time and also take note of the ratio of these numbers. Note down any significant change you see, negative or positive, especially after something big like an event. This will also help you see what works and what doesn’t in the long run.
- Keep an eye out for retention. What percentage of your community are long-term users, how many people stop engaging or leave within a day or week, or month of joining, and how many have an on-again-off-again relationship with your community?
- How much of the content is user-generated content. You need to know how much of the efforts are your’s or your core members’ as compared to your community members’. Having low user-generated content isn’t necessarily a bad thing, especially in the beginning, but it sure is an indication to try out newer ways to improve engagement.
In 2018, I took a Udacity course in front-end web development and found the community managers to be stellar advocates who were really motivating. I was looking to break into tech, and got inspired and started applying for community-type jobs as a result. I landed my first gig at Khan Academy, where I led and managed volunteer groups for a year before moving onto Quora to oversee writer and power user programs, and am now doing the same at Retool. - Alina Din, Community Manager at Retool