๐ก Build a highly sustainable community flywheel
Welcome to the 81st edition of Community Digest. This week, we learn how to build community flywheels and bring to you community updates from across the world.
Pramod Rao
November 20, 2023
๐ก Build a highly sustainable community flywheel
Welcome to the 81st edition of Community Digest. This week, we learn how to build community flywheels and bring to you community updates from across the world.
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Pramod Rao
September 20, 2022
Welcome to the 81st edition of Community Digest. Every week, we bring to you community updates from across the world. Letโs get started!
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Hey everyone! ๐
When you get a new member and you donโt offer great value and donโt take measures to engage with them effectively, they leave.
Creating a funnel is standard practice even today, guiding members from the top of the funnel to the bottom. But it often doesnโt stick, a lot of them end up either reaching a dead-end or just making a U-turn and heading back.
The idea of a flywheel has been conceptualized to create a self-sustaining model that spins on its own.
Think about this - A stranger to your brand or business sees/reads/hears something about your product. They discover it, go through your community knowledge base, check out your product, and become aware of the community.
Join the community, go through an extremely fun onboarding process, get instant value through activation, and start participating in conversations.
Soon they are active contributors who are writing content, sharing advice, and providing answers. Before you know it, they become advocates for your brand and start promoting it publicly. A stranger sees/reads/hears something about your brand. This becomes a cycle - the flywheel.
As a community builder, you have to make this flywheel as frictionless as possible. This friction can be anything - a lack of engagement, poor onboarding, monotonous events, unclear purpose, or lack of good community culture.
But once the flywheel gains momentum, it spins faster, gets bigger, and spins longer. You just have to strategize ways to make sure it doesn't stop.
Here's an amazing ๐งต on community flywheels.
Today I spoke about Community Flywheels today for the @beondeck Community Building Cohort.
I'm trying to refine my thinking on how to use flywheels to build and grow communities.
They are similar to business and growth flywheels, but they have core differences too.
โOhh, and the Meetup in SF was absolutely crazy ๐ค ๐
We made a splash during our meetup at the CMX summit last week. It was great getting to meet such amazing community builders in person. Sharath and I couldn't contain our excitement, it was an experience of a lifetime!
Word of advice: sometimes it's okay to not have everything go according to plan, it's okay to be spontaneous. And remember, if you don't ask, the answer's always no.
We had enlightening conversations filled with laughter and insights. And the best part? Community builders loved our swag. Tears of joy, really.๐
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๐ Build Minimum Viable Communities with Rosie Sherry
Similar to how you test the waters before taking a deep dive, a Minimum Viable Community (MVC) is reminiscent of a Minimum Viable Product (MVP). By building MVCs, you can more intimately understand what people want and scale things from there.
Join us as Rosie Sherry shares invaluable insights on MVCs and how you can build them from the ground up.
Amazing Community builders from organizations like Salesforce, Squarespace, Gong, Meetup, Glide, FeverBee, and more are already here. I'm sure you don't want to miss out on that! ๐คทโโ๏ธ
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๐ Your Community Twitter Updates Are Here!
Gainsight's CEO gets it ย ๐ฏ
From a community-first approach to a $20 billion acquisition ๐
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Whatโs a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.
Whatโs a Rich Text element?
The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.
Static and dynamic content editing
A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!
How to customize formatting for each rich text
Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.