Started From the Bottom, Now We Are Here 🚀

Threado's newsletter turns 50, the Forrest Gump of startups, more on Community Hour, and it's Community Manager Appreciation day!
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Pramod Rao
March 25, 2022

Hey everyone! 👋

Welcome to the 50th edition of our newsletter! We started this newsletter as a notion document attempting to curate all community resources in one place. It was February 2021 when we hit send on the first edition of the newsletter. We called it Threado Wire back then.

Thus began the journey of experimenting across platforms and formats. Over the course of 50 editions, we have delivered case studies, interviews, community drops and a round-up of all things community week on week. Every week. Reflecting back, growing from 0 to 3300+ subscribers has been amazing.

Thank you for being a part of our journey so far. We can’t wait for you to see what we have in store in the upcoming weeks! 🚀 To celebrate this milestone, we are levelling up! From now on, we come to your inbox as ‘Community Digest’

What’s more, you ask? As a token of our gratitude, we want to help you in your community-building journey. If you need any help around community building, have any feedback for us or just want to have a chat, you can schedule a short call with us here.

Bring in your questions, suggestions to us. Not only that, the best ones get exciting gifts and specially curated goodies to help you achieve your community goals!

Let’s build great communities together!💪

Watch out for this space as we add more community resources, events, drops, updates, trends - your one-stop to all things community.

🫂 The Forrest Gump of startups - Atlassian’s rags-to-riches story with the community as the cherry on top

You would think that like most successful start-ups the story of Atlassian would also start from a college dorm garage, but no, the story begins with a $10,000 credit card debt and a rented office space in Sydney.

The idea of a community manifested with the values that honed Atlassian’s steady growth. The company became exceedingly people-centric and has since evolved into a $72 billion dollar community-powered engine. How?

Let’s dive in this week’s case study.

📣 Speaker list for Threado Community Hour is in!

We have an hour-long live panel discussion with community experts lined up for you. Sharath Kuruganty, Community Programs Manage at Product Hunt and co-founder of is our first guest.

You wouldn’t want to miss this. Register for the event -

🗞️ Community Essentials

  • How Morning Brew Turned Their Audience Into a Thriving Community - Join the next episode of Community Hacked on January 28th at 11 PM IST where Kyle Hagge, who leads Morning Brew’s community, will share his step-by-step plan for launching a community on top of an existing media property, as well as all challenges and iterations he and his team had to face along the way. Register here.
  • CMX Awards - We attended the CMX 2022 Community Industry Awards yesterday and boy that was fun! We were happy to see many familiar faces up on stage. The Community Industry Awards celebrates the achievements of the best in the community industry. We congratulate all the winners. A special mention to a winner closer to home, Cherish Santoshi from SAWO Labs (who we are also fortunate to have as our beta customer! :))
  • Community Manager Appreciation Day - It was CMAD yesterday! And we made a thread to prove that all community managers are superheroes. Check it out?

Don't forget to hit the follow button on Twitter and LinkedIn.

We would love to hear your feedback and help you out with anything around community building. Please feel free to write back and connect with us :)


Pramod, Abhishek and the rest of the Threado Team

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