"Fake it til you make it: when someone engages, make sure they have great response (ideally from others)" - Erik Torenberg
Communities are all about helping people be themselves and helping them help each other. Every time a member engages with the community is an opportunity to help them in their journey. An engagement or message left unanswered is an opportunity missed to build on the member's trust and sense of belonging with the community.
Back in the earliest days of building Zomato in any city, there were two habits that had become muscle memory within each local team that helped us delight our community across markets:
Here are some other examples of founders of the communities responding to member messages and connecting with them:
Creator communities, learning communities and Brand communities are hot right now! The community has turned out to be the primary source to gather real-time feedback on products/content, to learn about upcoming trends in the industry and to gain loyal followers/users. Communicating with the users/followers through community helps build a stronger relationship than what social media could achieve. Where there's demand, multiple solutions will come up. We've seen a rise of community platforms - chat based as well as forum based ones. In this blog we talk about the two key chat based community players - Slack vs Discord. How do you know which one to go ahead with for your community?