๐ŸŽ™๏ธ ๐Ÿ“น From Groupon to Audio Guides to... Descript!

In this week's case study we have Descript's growth story, some of latest resources from the community space, and more.
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October 19, 2021

Hi folks! ๐Ÿ‘‹

Hoping you've planned your savings better than this ๐Ÿ‘‡

โ€

โ€

I'm Pramod, one of the Co-founders of Threado. Welcome to our weekly newsletter about everything community. ๐Ÿค

Here's what we've curated for you in this edition:

๐ŸŽ™๏ธ ๐Ÿ“น From Groupon to Audio Guides to... Descript!

๐Ÿ“ˆ Despite the $60M+ downtime, there's no stopping for Facebook - it is going all out with AI

๐Ÿ—ž๏ธ Community Reads - stay updated on what's happening in the community space

๐Ÿ“… Community Events - insightful workshops, webinars, masterclasses to help you grow and manage your communities better

๐Ÿ’ผ Community Jobs - exciting openings at community-led organizations

๐Ÿค Hiring alert at Threado - let's build Threado together

If you like our content, tell your friends about it and help spread the word โค๏ธ

๐ŸŽ™๏ธ ๐Ÿ“น From Groupon, to Audio Guides to... Descript!

In 2008 with $1 million seed money in hand, our protagonist set out to build Groupon which was valued at over $1 billion after just 16 months in business, the fastest company ever to reach this milestone. He was known for being more honest and blunt than other tech CEOs. Four and a half years later, he was ousted from Groupon.

But this wasn't his speed breaker. In 2013, he co-founded Detour with an intention to enhance the real-world experience. Detour was an audio tool that created high-quality audio-based walking tours of cities around the world. Descript was born within Detour as an audio production tool for the internal team to record and edit audio easily - since the audio tools available then were mostly focused on music production and they had a high learning curve.

When he noticed that Detour wasn't doing well, they decided to pivot around this audio production tool and invest in it full-time. Descript was officially launched in 2017 with a $5M seed investment from Andreesen Horowitz.

A Popular Creator Trying to Overdub Voice before Descript existed!

In this story, we are talking about Andrew Mason and his vision to "edit audio and video like you edit text"! ๐Ÿ˜Ž

Read More

๐Ÿ—ž๏ธ Community Reads

๐Ÿ“ˆ Despite the $60M+ downtime, there's no stopping for Facebook - itโ€™s going all out with AI

Facebook is working on a new AI project (Ego4D) where it is researching AI systems that see, hear and remember everything you do.

โ€œThe project has the chance to really catalyse work in this field in a way that hasnโ€™t really been possible yet,โ€ says Facebook AI research scientist Kristen Grauman. โ€œTo move our field from the ability to analyse piles of photos and videos that were human-taken with a very special purpose, to this fluid, ongoing first-person visual stream that AR systems, robots, need to understand in the context of ongoing activity.โ€

โค๏ธ OOO by mmhmm

mmhmm just launched OOO - The super quirky app for the web that banishes stale and ineffective video meetings by putting you and your colleagues into interactive environments to match the kind of conversations you want to have.

๐Ÿค The Community Engagement Ecosystem

In this blog, Richard Millington lists and explains the factors that influence community engagement๐Ÿ‘‡

Community Engagement Model

Here are 5 factors he defines, which drive engagement in a community:

  1. Potential Audience - There are only so many members who can be a part of your community (your TG). This is defined by the content or values your community drives and if it leads a member towards their aspiration or goal.
  2. Interested Visitors - You can build this pipeline by promoting your community through various marketing channels, word of mouth marketing by driving great content and to some extent also depends on your competition.
  3. Community Experience - This defines how well do you manage and engage your community, how do you push relevant content and member onboarding experience.
  4. Rate of Churn - The best way to prevent churn is to understand member aspirations and ensure your content and engagement are aligned with those.
  5. Long term inactive members - Figure out what made these members inactive - unresponsive queries, moved to other communities for better value, etc - prevent these instances to avoid further inactivity.

๐ŸŽฎ 10 things you can do to improve user onboarding for your Discord members

Discord can arguably have a high learning curve for some community managers. David Spinks helps break this down by giving high-value tips for effective member onboarding ๐Ÿ‘‡

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Here are 10 things you can do to improve how you onboard new members into your Discord (or any community platform)...๐Ÿงต</p>&mdash; David Spinks (@DavidSpinks) <a href="https://twitter.com/DavidSpinks/status/1448360008706445312?ref_src=twsrc%5Etfw">October 13, 2021</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

๐Ÿ’ฐ This tweet blew our minds!

Notion is a stellar example of a community-first SaaS tool! It has created a great network of community ambassadors who are driving the growth for Notion. These stats say it all ๐Ÿ‘‡

<blockquote class="twitter-tweet"><p lang="en" dir="ltr">Notion&#39;s journey as a startup is just mindblowing. Just take a look at these crazy stats๐Ÿ‘‡<br><br>๐Ÿ‘‰Users<br>2019: 1M<br>2020: 4M<br>2021: 20M<br><br>๐Ÿ‘‰Funding<br>2019: $18M<br>2020: $50M<br>2021: $275M<br><br>๐Ÿ‘‰Valuation<br>2019: $800M<br>2020: $2B<br>2021: $10B<br><br>Really amazing, isn&#39;t it?</p>&mdash; Shreyans Singh (@shreyans512) <a href="https://twitter.com/shreyans512/status/1447527743227191314?ref_src=twsrc%5Etfw">October 11, 2021</a></blockquote><script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>

๐Ÿ“… Community Events

22nd Oct, 10:30 PM IST: "Creating Tribal Network Effects in Your Community" with Allie Kerr (Head of Community at NFX)

11th Nov, 12:30 AM IST: "CMX Masterclass: How to Balance Community Growth vs. Engagement"

๐Ÿ‘จโ€๐Ÿ’ผ Community Jobs

  • Pastel Network - Community Manager, NFT Platform (US/Remote)
  • Liveart - Community Manager and Growth Hacker, NFT Platform (NYC)
  • Descript - Community (US/Remote)
  • Join Royal - Community Manager, NFT Platform (US/Remote)
  • Leap Club - VP, Community & Engagement (India/Remote)

๐Ÿ’ผ Hiring Alert at Threado!!

If you are eager to be a part of the founding team of an early-stage product-led startup, hop on to our ride! We're hiring for key roles. Check them out ๐Ÿ‘‡

๐Ÿ“ฑHead of Product Design - Great design is at the core of our mission to enable community builders across the globe to create memorable community experiences. We are looking for a Head of Product Design who will shape the design of our product and build the design culture at Threado from scratch.

๐Ÿ‘ฉโ€๐Ÿ’ผ Product Manager - looking for our Founding Product Manager who will own product value discovery, our product roadmap, work closely with our early partners and ship products that delight community builders.

โœ๏ธ Content Marketing Lead - who will own and shape the voice of Threado. Every interaction with our potential users (community builders) across platforms is an opportunity for us to delight them and add value. As a Content Marketing Lead, you will be deeply involved in delighting our users through engaging, entertaining and educational content.

๐Ÿ’ป No-Code Creator - You live and breathe no-code.You love building products and solving problems. You eat side projects for your breakfast - You are the No-code Creator our Growth team is looking for. A role at the intersection of growth, content marketing and product development.

Thatโ€™s it for this week. If you liked our content, please do give us a shoutout and spread the word. ๐Ÿ’Œ ๐ŸคŸ

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Would love to hear your feedback and help you out with anything around Community Building. Feel free to write back. We read EVERY reply.

Cheers,

Pramod

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