💰 Of failures, pivots and a billion-dollar deal

Last week, we asked a question - what is the one immediate challenge that you are facing in your community that you need help with?
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December 7, 2021

Welcome to the 191 founders and community builders who joined our weekly newsletter since last Tuesday! If you are new here, join 2,662 community enthusiasts from across the globe by subscribing below. 👇

Hey everyone! 👋

I'm Pramod, one of the Co-founders of Threado. Last week, we asked a question - what is the one immediate challenge that you are facing in your community that you need help with? We received pretty interesting responses to it. In case you missed it, you can share your views here.

"so what does your day look like?"
community managers:


In a rather amusing conversation this week, a community manager told us about all the stereotypes related to their job title. From expecting them to be available all the time to ask them what their job actually is - they have heard it all. Do you have any such anecdotes to share? Reply to this email and we will make a meme out of it! With due credits, of course.😇

Before we start, in case you received this email in your promotions tab, do move it to your Primary tab. It only takes 5 seconds and will help you earn good karma points. 🤗 We also have an interesting community drop brewing for you for December. Don't forget to follow us on Twitter or LinkedIn.

🎯 How Segment Aced Community Engagement by Opening Up Multiple Channels

This is the story of a bunch of students at MIT. Peter Reinhardt, Calvin French-Owen and Ilya Volodarsky took “The Founder’s Journey” - a class at MIT where they invited successful startup founders to interact with the students and talk about the learnings from their journey.

But it didn't start quite this way. A successful Y-Combinator application followed by failures and multiple pivots led Segment to finally find its product-market fit. Segment is now acquired by Twilio in a whopping $3.2B deal! Today 20K+ businesses use Segment's software and APIs to collect, clean, and activate their customer data.

But how did they get here? What did the initial days look like? Read this week's case study as we take a deep dive into the Segment's approach to community-driven growth.

Take me there!

🗞️ Community Essentials

  • Event Alert! - CMX Winter Soirée brings to you an event about community-led events. Community experts come together to share their learnings on driving engagement through specific event programming, balancing mental health and community-led event management. The event will go on for two days (Dec 8, 2021, 11:30 PM IST - Dec 9, 2021, 2:30 AM IST). Find more details here.
  • Founders' guide to the community by David Spinks - Should your startup invest in building community? When you help customers help each other, you can provide exponentially more value than if you try to do all the helping yourself. In this Twitter thread, David Spinks talks about all that you need to define before starting out on your community-building journey. Give it a read!
  • Are all communities more of a fandom? - Fandoms are still groups of passionate people gathering around a shared interest but have loose bonds. Fandoms use activities to show membership and participation. This might lead to high churn, unclear goals and limited shared incentives. How to avoid this? Join the conversation here.

👨‍💼 Community Jobs

  • Twitter - Twitter Blue Community Manager (SF, Remote)
  • WeWork - Community Manager (Houston)
  • MetaWork - Community Manager, Web3 & Media (NY, Remote)
  • RevGenius - Community Manager (NY, Remote)

💼 We are hiring!

Like what we are building? We are hiring for key roles at Threado. Apply here!

Don't forget to hit the follow button on Twitter and LinkedIn.

We would love to hear your feedback and help you out with anything around community building. Please feel free to write back and connect with us :)



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