We understand just how dynamically complex it is to manage a community of diverse individuals who interact, engage, respond, and comprehend things differently. To be able to reach most, if not all, is both a strategic and time-intensive challenge which is, surprisingly, not supported by quite a lot of community tools including those that have been built exclusively for community builders.
Because of this, most community managers end up having to make do with a collection of different tools that aren’t even exclusively designed for community building. Driving community engagement at scale is already challenging as it is and a lot of focus gets divided into scaling interactions, leaving not much room for strategizing, experimenting, or even analysis.
The internet has enabled flexibility at a scale unprecedented. Most people don’t just stick to one platform i.e. they communicate across various channels. Although this is great for individuals, on the other side of the spectrum, it becomes difficult to reach them especially if you’re depending on just one community engagement channel for all your interactions. As a community builder, even if you’re driving communications at scale across just one platform, realistically, it narrows the possibility of you getting through to your target members.
To solve the challenges of community builders, we’re constantly innovating newer ways to create an intricate platform that makes community management manageable. Community building is deeply rooted in dynamic outcomes and altogether, it’s quite difficult to understand and put a number on human interactions. But there has to be a way to centralize all communications at scale and free up time to focus on the important things.
Introducing Outreach by Threado.
Yes, there are other email communication tools but that comes with the hassle of sorting through emails and importing CSVs which, let’s be honest, is not what most community builders want to be doing.
A new channel for personalizing cohort-based communication using email. That’s right, you can now engage with people outside of your community through email communications.
What can you do with the new Outreach feature -
Setting up and sending email campaigns is fairly simple. After you’ve signed up and integrated your community with Threado, navigate to the outreach dashboard.
Create a new message after which sending/scheduling an email is an easy 3-step process from defining your recipients and building up the email to sending it.
We understand how community building works and what tasks are critical to all community builders out there. Choose from a wide range of templates that will help you setup campaigns much faster, each divided into various categories like announcements, newsletters, events, reach outs, and more.
Simply preview a template and replicate it on your workspace. All you have to do is customize the details as per your community and execute the campaign.
After you’ve sent out a campaign, you can measure the impact by analyzing metrics like open rates, clicks, and even engagement in the community as a result of your email.
Outreach by Threado isn’t just limited to email capabilities but also extends to Slack. Post or schedule messages on channels or send them as DMs to a custom cohort of members. All channel messages can be sent directly from Threado’s dashboard and the best part is that you can schedule it too.
Use outreach to schedule weekly updates, event announcements, or even fun icebreakers to get the ball rolling. Schedule DMs to custom member cohorts and engage with folks even while you’re away.
This new outreach feature extends Threado’s capabilities as a community tool beyond just community platforms. Threado’s automation workflows have already proven to be a giant leap for driving engagement at scale and now adding a layer of outreach gives community builders a robust platform that truly functions as the headquarters for all your community needs.
Outreach enables email management for communities, allowing community builders to engage with users outside of the community. And with the provision of adding posts to Slack channels, you can not only manage your entire community from a single platform but also reach out to members wherever they hang out today. Which is quite something to be able to achieve from a single community tool, isn’t it?
Signup to Threado and start activating your community.
Community-led growth is a definite part of our future, there’s no doubt. And we want communities to be more than just a strategy, we want them to be indispensable.
Creator communities, learning communities and Brand communities are hot right now! The community has turned out to be the primary source to gather real-time feedback on products/content, to learn about upcoming trends in the industry and to gain loyal followers/users. Communicating with the users/followers through community helps build a stronger relationship than what social media could achieve. Where there's demand, multiple solutions will come up. We've seen a rise of community platforms - chat based as well as forum based ones. In this blog we talk about the two key chat based community players - Slack vs Discord. How do you know which one to go ahead with for your community?