What goals do your people have and what behavior changes can help them achieve their goals? For example, Solo-preneurs want to achieve financial independence, and learning from others who've achieved financial independence, can help them get closer to their goal.
"1. Talk to your members 2. Form a community hypothesis 3. Test the hypothesis. Repeat, repeat, repeat…until it "clicks". - David Spinks
Here's a framework to think about this: Motivations lead to Goals lead to Actions
Motivations: these can't be measured always but are core drivers behind what an individual wants to achieve in their lives. Examples:
Goals: these are tangible outcomes that your members are striving to achieve in their professional and/or personal lives. Some examples below:
Actions: the tasks an individual performs to achieve their goals i.e. "Jobs to be done".
Why is it important to have a good understanding of your member's aspirations and goals?
Goal-based design - Users goals vs. tasks and why understanding this dichotomy is key for successful product (or community) design.
Make it easy for your community members to navigate your community.
Key features and tips from experts about using Zoom for your community