The Community Handbook

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🌱 What to keep in mind while building a community strategy from scratch?

Have you ever felt out of your depth, like a fraud, and just guessed/bullshitted your way through the situation, petrified that at any time, someone was going to call you on it? - Mike-Cannon Brookes

Don’t lose yourself in the process of building a community - authenticity is attractive. Building community is a one-way street; you have to give, give, give without expecting anything in return. Don’t weigh yourself down with expectations. Cultivate a culture with values, these factors are what differentiate your community from the rest of the world.  

Building human relationships is more dynamic than it is about planning; do what feels right at the moment even if it means compromising a long-term goal temporarily. Follow people who have done what you’re trying to do, and draw inspiration from the things they’ve done.

Here’s a little something on building your company’s persona from Community OS

In 2018, I took a Udacity course in front-end web development and found the community managers to be stellar advocates who were really motivating. I was looking to break into tech, and got inspired and started applying for community-type jobs as a result. I landed my first gig at Khan Academy, where I led and managed volunteer groups for a year before moving onto Quora to oversee writer and power user programs, and am now doing the same at Retool. - Alina Din, Community Manager at Retool

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