Community-led growth stories

A collection of 30+ case studies on organisations like Notion, OpenAI, Figma that exemplify what community-led growth is capable of.

FEATURED

Voicemod’s AI-powered Sonic identities and a community that’s around it

Generative AI technology has become extremely easy to use and extremely valuable for people from all backgrounds. Voicemod is preparing to take advantage of this and give creators a new way of communicating.

Priyanshu Anand

FEATURED

Voicemod’s AI-powered Sonic identities and a community that’s around it

Priyanshu Anand

FEATURED

How is Salesforce’s community empowering millions to be equipped for a digital-first world

From an apartment complex to the #1 CRM platform in the world - how did Salesforce instill the idea of community early and became a community-led monument of growth.

Priyanshu Anand

AI by the people, for the people - How Stability AI is democratizing AI

Stability AI aims to provide a platform to ‘awaken’ humanity’s potential; it's an attempt to to allow innovators to create and concentrate on their AI models without worrying about external factors.

Midjourney’s journey - How a research lab is powering next-gen AI art on Discord

Most of us aren’t painters or digital creators or artists but with Midjourney, all we need is to put our imagination into words and watch it unfold right in front of our eyes.

Voicemod’s AI-powered Sonic identities and a community that’s around it

How is Salesforce’s community empowering millions to be equipped for a digital-first world

From an apartment complex to the #1 CRM platform in the world - how did Salesforce instill the idea of community early and became a community-led monument of growth.

HubSpot - A bit of code, a whole lot of content, and a community that’s around it

Founders Brian and Dharmesh realized that people wanted to be 'helped' and not 'interrupted' in their process which is what the inbound notion was all about and what HubSpot was built on.

How is Harness’ community helping build better engineering teams

For a company that prioritizes educating developers to deliver code faster and be more competent, community has been a key player in empowering and providing a platform for that.

No more work about work; Asana's three-pronged community program

Asana scaled its mission of organizing work through a three-pronged community program and by supporting their community member in every possible way.

Building a people product - Lattice's growing community of HR professionals

Lattice has manifested what it wanted as a people management platform and is looking to do so as people find more value in the product and the community that comes with it.

How is Patreon fueling the creator economy and building a community around it

A lot of creators would agree that they wouldn't still be doing what they’re doing without Patreon. In a way, Patreon brings creators closer to their supporters and fosters a sense of community.

How is OpenAI building the future and what impact it has on communities

ChatGPT can produce everything from emails, content pieces, and even deliberate research materials that can be helpful for community builders. Now, imagine this at scale.

How is Sessions using product and community-led growth to attain escape velocity

Sessions Community was not an afterthought, the plan was always there. Community powers their growth and is unequivocally the most important element that pushes them forward.

How is Pocus building a category, community, and product all at once

What started as closed community of 20 members has grown into a 1300+ members strong Slack community with PLS leaders from companies like Slack, Calendly, Asana, and more.

How Autocode is building a community of developers

Autocode has gradually evolved into a web editor, runtime for apps, hosting platform that treats the API as the foundational primitive of web development.

Have an idea? Ship it with Framer

Framer has reinvented itself quite a few times, and each time taking on a new challenge, a new market, consistently making it easier to design digital products.

AirTable's 46,000+ member strong community on Discourse

Today, Airtable has shifted from being a productivity tool to an app development platform that is essential to larger workflows. Airtable lets companies to “do more with less,” and deliver value faster.

How is Pepper Content empowering a community of next-generation content creators

Being part of a company is more than just about an ‘entrepreneur'. It's about consistency. And just like how high pressure aggravates the atmosphere, these bright-eyed 20-year-olds were brewing up a storm.

MindsDB's approach to democratizing ML and empowering community-led innovation

MindsDB wants to make ML and AI reasonably accessible to companies who can’t otherwise think of doing so. It was a brilliant idea but Rome wasn’t built in a day.

Glide's mission to empower a billion no-code creators and communities

There’s a saying that spreadsheets are the most successful programming model and smartphones are the most successful computers of all time. What if these two forces could be combined?

How does community give an edge to Demand Curve’s growth program

You need to be able to pull off a growth strategy on your own. The only thing keeping you from doing that is the uncertainty that it might not work but what if you could get that assurance?

Linear's community-led approach to help build the next generation of startups

There's software out there for literally everything, but few solve the problem of software development. Issue tracking and software management tools are not as evolved as they should’ve been.

How Bubble pioneered the no-code movement with community on top

Haunting as it may have been, the idea of not having a path, but the journey becomes exhilarating when you don’t have anything to lose.

Thunkable's million member strong community-led success story

In a way, Thunkable was built from the ground up, without having to build it from the ground up. As time progressed, they were able to fix some of the major issues that existed.

Customer, product, and community - Gainsight's Holy Trinity of growth

Leadership isn’t always field goals and platinum-selling records, in fact, for the most part, it’s a self-doubting path that forces you to re-evaluate every decision you make.

Supabase's community-led approach that's taking on Google Firebase

There are no mistakes, just happy accidents - unexpected events put a full stop to the initial plan. One of the alpha users shared Supabase’s website on Hacker News and this post ended up going viral.

Sharetribe’s social mission to help people and communities build better marketplaces

How do you build a company that wholeheartedly does something good for society? The mere willingness to do something good with a positive mission statement is not enough to create a positive impact.

How is LinearB's community helping tech leaders build better teams

Their philosophy is that when you try to slow down to incorporate quality concerns, you end up making bulk releases which in turn hampers the quality of code that’s put out.

How did Hashnode give a voice to the developer community

Through organic word of mouth and the reputation Hashnode had already in the community, it witnessed a growth curve that skyrocketed, literally.

How is Braze leveraging community to build a customer engagement powerhouse

And so eventually they decided on the name Braze - meaning to bond or unite something with strength. The idea with Braze was to blur the lines and unite people and technology.

The best of both worlds - Pendo’s explosive growth building a product and community

And to truly offer something that has any value, the argument put forth is an approach to build an organization inside-out. Why does my organization exist in the first place?

A deep-dive into how Dovetail's building community, one step at a time

Unable to find the right piece, he decided to convince Bradley to go full-time with Dovetail and quit Atlassian once and for all. They took a leap of faith.

Becoming a no-code connoisseur - Softr’s community-led success story

Softr isn’t like any other template-based website building platform with a drag-and-drop interface. It has a ver distinctive approach to web development and uses a set of Legos as building blocks.

Atlassian - Making project management easier with community as the cherry on top

Atlassian pioneered this product, and although there was an equal possibility of failure, their hard work paid off. It paid off so much that it took them around the world and beyond.

Hasura’s incredible journey from a food ordering platform to a GraphQL API masterpiece

In-between connecting C and Python libraries, Tanmai and the team realized that they were solving way bigger problems than what was set out to be just a food ordering application.

Into the Miroverse - the community-driven story of a billion dollars!

Miro was barely even a blip in the radar of the design community a couple of years ago as of 2018, but now it is dominating the conversation: A collaborative tool like no other.

The Community-led approach that skyrocketed Retool’s growth

With customers ranging from small and mid-sized to Fortune 500 giants like Mercedes-Benz, Amazon, NFL, JLL, Volvo - Retool definitely has rattled the cages.

Webflow's journey from 3 failed attempts to a community-led billion-dollar empire

The story of Webflow starts with Vlad Magdalin who grew up in the US. grew up in the United States, watching his dad struggle to make a living while trying to keep the family alive and afloat.

Postman's tight-knit community of developers, helping build a $5.2 billion empire

📈 The beginning of a $5.2Bn journey: From Basti (a small town in Uttar Pradesh) to San Francisco Bay Area

How Segment aced community engagement by driving value through multiple touchpoints

Calvin French-Owen and Ilya Volodarsky class at MIT where they invited successful startup founders to interact with the students and talk about their learning. The beginning of Segment.

Appsmith - how a super-involved community is helping shape a product developers love

Appsmith happened after multiple hands-on experiences of co-founding startups, learning from their failures for about 10 years and bouncing back stronger at it!

Notion - The $10 billion community-led growth engine

With the onset of the revolution, people flooded factories and offices. This led to the invention of tools that helped ease out the management tasks. Notion's story is inspired by evolution.

Pitch - The community-first product that is taking on Powerpoint

A deep-dive case study on how Pitch is crowdsourcing value through the 1100+ member Slack community to be a community-driven product.

How Funnel IQ is nurturing and enabling 3K+ RevOps professionals through its community

There are 8000+ marketing tools you use to scale your go-to-market engine and output as efficiently as possible while optimising for costs. Here's where Funnel IQ steps in.

Airbyte's explosive growth through community-led approach

A deep-dive into how Airbyte scaled to 3500+ Slack users in a year with a community-first approach to growth.

Descript - The rocket ship that Creator Economy deserves

How Andrew Mason's vision to "edit audio and video like you edit text" is empowering the creator economy

🖌️ Figma - the $10 billion community OG in the world of design

The story of the rise of a collaborative, community-first SaaS which is the #1 go-to-place for the design community.

Community-led growth stories

Voicemod’s AI-powered Sonic identities and a community that’s around it

Voicemod’s AI-powered Sonic identities and a community that’s around it

How is Salesforce’s community empowering millions to be equipped for a digital-first world

AI by the people, for the people - How Stability AI is democratizing AI

Midjourney’s journey - How a research lab is powering next-gen AI art on Discord

Voicemod’s AI-powered Sonic identities and a community that’s around it

How is Salesforce’s community empowering millions to be equipped for a digital-first world

HubSpot - A bit of code, a whole lot of content, and a community that’s around it

How is Harness’ community helping build better engineering teams

No more work about work; Asana's three-pronged community program

Building a people product - Lattice's growing community of HR professionals

How is Patreon fueling the creator economy and building a community around it

How is OpenAI building the future and what impact it has on communities

How is Sessions using product and community-led growth to attain escape velocity

How is Pocus building a category, community, and product all at once

How Autocode is building a community of developers

Have an idea? Ship it with Framer

AirTable's 46,000+ member strong community on Discourse

How is Pepper Content empowering a community of next-generation content creators

MindsDB's approach to democratizing ML and empowering community-led innovation

Glide's mission to empower a billion no-code creators and communities

How does community give an edge to Demand Curve’s growth program

Linear's community-led approach to help build the next generation of startups

How Bubble pioneered the no-code movement with community on top

Thunkable's million member strong community-led success story

Customer, product, and community - Gainsight's Holy Trinity of growth

Supabase's community-led approach that's taking on Google Firebase

Sharetribe’s social mission to help people and communities build better marketplaces

How is LinearB's community helping tech leaders build better teams

How did Hashnode give a voice to the developer community

How is Braze leveraging community to build a customer engagement powerhouse

The best of both worlds - Pendo’s explosive growth building a product and community

A deep-dive into how Dovetail's building community, one step at a time

Becoming a no-code connoisseur - Softr’s community-led success story

Atlassian - Making project management easier with community as the cherry on top

Hasura’s incredible journey from a food ordering platform to a GraphQL API masterpiece

Into the Miroverse - the community-driven story of a billion dollars!

The Community-led approach that skyrocketed Retool’s growth

Webflow's journey from 3 failed attempts to a community-led billion-dollar empire

Postman's tight-knit community of developers, helping build a $5.2 billion empire

How Segment aced community engagement by driving value through multiple touchpoints

Appsmith - how a super-involved community is helping shape a product developers love

Notion - The $10 billion community-led growth engine

Pitch - The community-first product that is taking on Powerpoint

How Funnel IQ is nurturing and enabling 3K+ RevOps professionals through its community

Airbyte's explosive growth through community-led approach

Descript - The rocket ship that Creator Economy deserves

🖌️ Figma - the $10 billion community OG in the world of design

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